“The challenge is to make tea a relevant beverage for the out-of-home segment”
Sangeeta Talwar, Executive Director-Marketing, who heads the branded business of Tata Tea, says that due to lifestyle changes more and more people are spending time out of home and tea is not exactly seen as a beverage on the move. This is the main area that Tata Tea wants to address by developing superior formats and value.
Sangeeta Talwar, Executive Director-Marketing, who heads the branded business of Tata Tea, says that due to lifestyle changes more and more people are spending time out of home and tea is not exactly seen as a beverage on the move. This is the main area that Tata Tea wants to address by developing superior formats and value.
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