‘We want to relate to younger consumers without sacrificing out key values’

“Challenges are always there, not only because of competitors in the market, but also because the taste of consumers changes every day. So you need to understand this market phenomenon and be prepared to take this on,” advises V Krishnamurthy, GM – Marketing, HSIL Ltd.

e4m by exchange4media Staff
Published: Jul 2, 2011 8:17 AM  | 1 min read
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‘We want to relate to younger consumers without sacrificing out key values’
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“Challenges are always there, not only because of competitors in the market, but also because the taste of consumers changes every day. So you need to understand this market phenomenon and be prepared to take this on,” advises V Krishnamurthy, GM – Marketing, HSIL Ltd. More

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Published On: Jul 2, 2011 8:17 AM 
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