Budget 2024: How are news channels gearing up?
From real time analysis to citizen’s reactions, news channels are all set to provide in-depth information to their viewers on Union Budget day
With all eyes on the much-anticipated Union Budget on Tuesday, to be presented by the Union Finance Minister Nirmala Sitaraman, TV news channels are geared up for extensive coverage.
CNBC-TV18: The English news channel will cover the Union Budget under its theme “Budget 2024: Go for Growth”. According to the channel, the theme resonates with the hope that the budget will sustain and enhance the current growth momentum for the country.
The channel’s ‘CNBC-TV18 Budget Box – Share Your Budget Wishlist for the FM’ initiative furthers this by providing a platform for citizens to express their hopes for Budget 2024, with this Budget Box having travelled to multiple locations in Mumbai and Delhi across leading malls, PVR cinema halls, colleges and convenience stores such as 7/11 to engage viewers in real-time.
In terms of their programming, the channel has shows such as the Budget Countdown series and Budget Townhall. The comprehensive and well-rounded Budget Day reportage will feature several market experts.
ET NOW and ET NOW Swadesh have planned to air exclusive Budget special programming under the themes ‘Leap to Lead’ and ‘Flight of Growth’ respectively. Both will offer an engaging line-up of shows that help simplify the Union Budget providing expert advice on stocks, markets, wealth creation strategies, investment insights, and more. The channels have also partnered with Deloitte India as Knowledge Partner and will feature industry experts discussing the social, political, and economic impacts of the Union Budget.
NDTV Profit is set to deliver a budget day coverage with seasoned journalists and reporters. They believe their newsroom will bring audiences the pulse of the markets, the latest insights from industry leaders, and the perspectives of key stakeholders, ensuring they stay informed and ahead of the curve throughout this crucial day.
TV9 is going ahead with the programme Bharat Varsha Budget. They are continuously showing the voices of the common man on TV since they believe their focus area is common man, not the corporate.
The channel also plans to do budget analysis in real time with 10 experts in the studio every hour from different sectors like consumers, income tax, real estate and more. Furthermore, TV9 will display the budget’s effect on the common man and its political impact.
