Though the scheme looks lucrative, it requires to be executed well, otherwise it will put a big question mark on the future of the candidates, said Rajiv Memani, chairman and CEO of EY India
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
Out of Rs 4,342 crore allocation to the MIB, nearly 1/4 is meant for advertisement this fiscal year
Industry players were looking forward to government easing the 5% newsprint cost duty
A low-down of what players from each of the sectors hope this Budget will deliver
From real time analysis to citizen’s reactions, news channels are all set to provide in-depth information to their viewers on Union Budget day
Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the Cinematography Act
The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
The interim budget lays the foundation of inclusive growth and ignites optimism, share industry heads
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D