budget-2024

Though the scheme looks lucrative, it requires to be executed well, otherwise it will put a big question mark on the future of the candidates, said Rajiv Memani, chairman and CEO of EY India
e4m Staff Jul 29, 2024 10:50 AM

These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM

Out of Rs 4,342 crore allocation to the MIB, nearly 1/4 is meant for advertisement this fiscal year
Kanchan Srivastava Jul 23, 2024 4:47 PM

Industry players were looking forward to government easing the 5% newsprint cost duty
e4m Staff Jul 23, 2024 3:15 PM

A low-down of what players from each of the sectors hope this Budget will deliver
e4m Staff Jul 23, 2024 8:41 AM

From real time analysis to citizen’s reactions, news channels are all set to provide in-depth information to their viewers on Union Budget day
e4m Staff Jul 22, 2024 5:44 PM

Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector
Chehneet Kaur Jul 19, 2024 8:43 AM

Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the Cinematography Act
Aditi Gupta & Sonam Saini Jul 18, 2024 9:02 AM

The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer
Sohini Ganguly Jul 15, 2024 9:10 AM

Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Sohini Ganguly Jul 12, 2024 8:52 AM

Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
e4m Staff Jan 31, 2024 8:25 AM