Cannes Lions Day 1: India bags 43 shortlists in 13 categories
Leo Burnett, Talented, FCB Group India, Dentsu Creative, DDB Mudra, BBDO, Wondrlab Mumbai, Ogilvy India and Mindshare India are amongst the ones shortlisted
The festival celebrating the creative art of commercial advertising around the world - Cannes Lions 2023, is all set to start tomorrow June 19, 2023. The Indian advertising industry has put its best foot forward with the mind-boggling creative work done throughout the year. Earlier today, the festival announced shortlists for 17 categories and India got 43 shortlists in 13 categories.
Here are the shortlisted -
Radio and audio shortlist
Wondrlab Mumbai Spotify - The unheard playlist - (Breakthrough on a budget)
Social and Influencer
Why is this a Swiggy ad - Talented - (Innov use of community/Retail/CO-creation&
DDB - MTV BOTHard (Media & Entertainment)
Bringback2011 - Oreo India - Leo Burnett, Mumbai (Innov use of Influencer/Multi-platform social campaign)
The great celebrity hack - Burger King India - Leo Burnett, (Innov use of Influencer)
Fiama Talking Memes - Fiama - Ogilvy India/Brand David Communications Mumbai (Social Behaviour)
Print & Publication
Why is this a Swiggy ad - Talented (Single Market Campaign)
PR
Why is this a Swiggy ad - Talented (Community Management)
Airtel 175 Replayed - Airtel - Leo Burnett (Use of Events & Stunts)
Bringback2011 - Oreo India - Leo Burnett, Mumbai (Launch and Re-launch)
TR for Teacher - Navneet - FCB Interface Mumbai (Cultural Insight)
OUTDOOR
Suraksha Teeka - Mortein - Dentsu creative (Design of promotional items)
Industry Craft Shortlist
Untangling Politics of Hair - Stir - FCB India (Outdoor/Outdoor/Outdoor)
The Everything book - Vedantu - Dentsu Creative (Brand and communication design/Print and Publishing)
Media
Suraksha Teeka - Mortein - Dentsu creative (Health care/Use of Ambient Media: small scale/social behavior and cultural insight)
QR Travel on clear trip - Clear trip - Talented Agency (use of print)
No Pressure Delivery - Ralco - BBDO India (local brand)
The Everything book - Vedantu - Dentsu Creative (Corporate Purpose & Social Responsibility)
The Missing Chapter - Whisper - Essence Mediacomm/ Leo Burnett India (Media insights&strategy)
Trixy Cinegame Bringing Alive 3 Layers of Fun - Kwality Walls - Mindshare India (Media Insights & Strategy)
Thumbstopping beauty biases - Dove - Mindshare India (Use of Data and Analytics)
Entertainment Shortlist
Airtel 175 Replayed - Leo Burnett (Live Entertainment/Influencer & co-creation/Partnerships with Talent/ Social behaviour & Cultural Insight)
Chatpat - SOS Children's Village - FCB India/FCB Kinnect (influencer & co-creation)
TR for Teacher - Navneet FCB Interface Mumbai (Social behaviour&cultural Insight)
Entertainment Lions for Sport
Airtel 175 Replayed - Leo Burnett (Brand Storytelling / Sports live experience)
Entertainment Lions for Gaming
MachineGun Mouth - Battleground Mobile India -DDB Mudra Group (Audio Visual content)
Direct Shortlist
Bringback2011 - Oreo India - Leo Burnett, Mumbai (Food & Drink)
QR Travel on Clear Trip - Cleartrip - Talented Agency (Use of print&Outdoor)
Design Shortlist
The Everything Book - Vedantu - Dentsu Creative (Promotional printed media)
Film Craft
JW Steel - Always Around - JW Steel - Ogilvy Mumbai (Use of Original Music)
Ode to Mumbai ACKO loves Mumbai - ACKO General Life Insurance - Hungry Films Mumbai - Subhajit Mumbai (Use of Original Music)Last week, the festival announced shortlists for Titanium and Innovation Lions and Glass: The Lion for Change. Leo Burnett got shortlisted in the Innovation category with their work Lays Smart Farm under "Scalable Innovation" while Ogilvy Mumbai got shortlisted for the Glass Lions category with its campaign for Dove, The Beauty Report Card.
No Indian agencies were shortlisted for the category of - Health and wellness, Entertainment Lions for Music, Digital craft and Pharma.
