Leo Burnett, Talented, FCB Group India, Dentsu Creative, DDB Mudra, BBDO, Wondrlab Mumbai, Ogilvy India and Mindshare India are amongst the ones shortlisted
The campaign, conceptualized and produced by FCB India, features cricket sensation Yashaswi Jaiswal, international cricketer T. Natarajan, and the country’s first female bouncer Mehrunissa Shaukat Ali
The agency will be led by Debarpita Banerjee as Chief Executive Officer, Surjo Dutt as Chief Creative Officer and John Thangaraj as Chief Strategy Officer
Industry watchers note that the suspension of IPL will have a huge impact on ad revenues with brands having to pull back campaigns and the overall market sentiment getting affected
Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well
Creative minds such as Agnello Dias, Tarun Rai, Hemant Shringy & Rohit Ohri share insights on how the industry can navigate the current COVID-19 crisis
The campaign is live on digital platforms such as Facebook, YouTube, Twitter, LinkedIn and Instagram, along with Print/OOH and other mediums like Uber cab branding