Cannes Lions Day 1: India bags 57 shortlists in 18 categories so far

The shortlists have been secured in Brand Experience & Activation, Creative B2B Lions, and Creative Data Lions

On Day 1 of Cannes Lions, India has secured 12 more shortlists in the following categories -

BRAND EXPERIENCE & ACTIVATION LIONS - 4

Airtel 175 Replayed - Airtel - Leo Burnett (Launch/Re-launch)
The Responsible Manhole - TVS Motors - Company - Dentsu Creative (Single Market Campaign)
The Everything book - Vedantu - Dentsu Creative (Single Market Campaign)
Suraksha Teeka - Mortein - Dentsu Creative (Corporate Purpose & Social Responsibility)

CREATIVE B2B LIONS - 3
Lay’s Smart Farm - Lay’s - Leo Burnett (Effectiveness & Measurement)
Chatpat - SOS Children's Village - FCB India/FCB Kinnect (Breakthorugh on a Budget)
Lay’s Smart Farm - Lay’s - Leo Burnett (Market Disruption)

CREATIVE DATA LIONS - 5
Airtel 175 Replayed - Airtel - Leo Burnett (Data-enhanced Creativity)
Lay’s Smart Farm - Lay’s - Leo Burnett (Data-enhanced Creativity)
Lay’s Smart Farm - Lay’s - Leo Burnett (Data Technology)
Lay’s Smart Farm - Lay’s - Leo Burnett (Use of Real-time Data)
Lay’s Smart Farm - Lay’s - Leo Burnett (Data Integration)

India has bagged 57 shortlists in 18 categories out of 22 so far.