'Dentsu is focussed on elevating quality of work with or without a Global or Indian CCO'
On the sidelines of Cannes Lions 2023, Cheuk Chiang, CEO, Dentsu Creative, APAC talks about expectations, controversies and vacant CCO roles
They were riding on the back of a successful Cannes Lions 2022, but Dentsu India has not had a sensational Lion haul at the festival this far. Cheuk Chiang, CEO, Dentsu Creative, APAC addresses the expectations, and the controversy surrounding the agency's 'Suraksha Ka Teeka' entry that bears resemblance to VLMY&R's entry. Chiang also comments on the vacant CCO roles for both India and Global, saying that having a strong creative culture is equally important.
