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While it's unclear what led to Cetaphil suddenly trending on X, netizens took the opportunity to pit the brand against homegrown favourites like Boroline, Vicco Turmeric, Patanjali and Minimalist
Apart from major brands like Reckitt Benckiser and Maruti Suzuki changing media agencies this year, there were several other key account movements this year. A concise look at the deals and more
Behar, CEO & Board Chairman, M3 Communications, shared highlights from his illustrious journey of over 30 years, stint at ICCO & induction in Global PR Hall of Fame in e4m PR and corp comm podcast
Lara Brownlow, Head of Channel Sales APAC, and Gil Burgmans, Senior Partnerships Lead, LinkedIn spoke on why the platform offers ABM services and what it does for brands and marketers
Founded by the 2021 ICCO Next Generation PR World Cup and Cannes Young PR Lions winners, the board consists of emerging PR talents from eight countries
A recent study by Deloitte & Lions shows that the roles of Chief Revenue Officer & Chief Growth Officer have grown exponentially over the last five years
The ad industry, however, opines that the authorities should also consider curbing the root cause of the issue, i.e., the manufacture & sales of such products
DiCicco, Senior Manager- International Expansion, Snap Inc, spoke about the company's progress in India and how it has become a preferred platform for Indian brands
At the Pitch CMO 2021 Summit, DiCicco, the Sr. Manager, International Expansion at Snap Inc., made a strong case for brands to have a 'camera strategy'