Our partnership with BCCI has worked like a charm: Raja Rajamannar
Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more
In an exclusive interaction with exchange4media Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the evolution of the relationship between the CMO and CFO & CTO, how an experience-led marketing strategy has helped Mastercard increase its brand salience, Mastercard’s India plans and how the association with BCCI has worked like a charm for the brand.
