Mastercard names Winnie Wong as Country Manager for Thailand & Myanmar
Based in Bangkok, Winnie will oversee all Mastercard activities in the two markets
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Mastercard’s Puneeth Bekal joins HDFC Securities as CMO
Puneeth Bekal will also lead HDFC Sky; his new role begins on January 9
Microsoft’s Prerna Korla joins Mastercard as Director-Communications Asia Pacific
Korla is a seasoned professional with 13 years of experience in communication and public relations
Mastercard releases World Cup anthem for fans to relive 2011 triumph
In the campaign, brand ambassador MS Dhoni lays emphasis on the role that fans play in the game
India a priority market for every brand, Mastercard no exception: Raja Rajamannar
Rajamannar, Chief Marketing and Communications Officer, talks to e4m about the launch of its flagship lifestyle program ‘Priceless India’
ICC ties up with Mastercard for Men's Cricket World Cup 2023
Mastercard has been onboarded as the Global Partner
Manasi Narasimhan moves on from Mastercard: Report
Narasimhan was VP & Head, Marketing and Communications, South Asia
Our partnership with BCCI has worked like a charm: Raja Rajamannar
Rajamannar, Chief Marketing and Communications Officer, Mastercard shares his insights on the brand's India plans and more
Motherhood hasn't changed my idea of success but expanded it: Manasi Narasimhan
Narasimhan, the VP & Head, Marketing and Communications, S Asia, Mastercard, shares what it means to be a mother and a committed professional
We ensure consumers get to experience the ‘pricelessness’: Manasi Narasimhan, Mastercard
The VP & Head, Marketing and Communications, S Asia, Mastercard, spoke to e4m about the brand’s support for sports, creating ‘priceless’ experiences, and catering to people’s passions
Mastercard names Gautam Aggarwal as Division President, S Asia & Country Corporate Officer
He takes over from Nikhil Sahni who will be assuming a new regional role
IPL Auction Live: Jio Cinema onboards 5 sponsors, 12 partners; Disney Star gets 18 brands
The players’ auction for IPL 2023 is slated to be held in Kochi today
BCCI and Mastercard launch #HalkeMeinMattLo campaign to promote women’s cricket in India
The campaign showcases the incredible game that women play and exhorts the viewers to support the women’s cricket team
Mastercard launches ‘Sri Lanka with Love’ campaign to draw Indian tourists
As part of the campaign, Mastercard has collaborated with over 50 merchant partners
Projected ROI of BCCI sponsorship is very positive: Raja Rajamannar, Mastercard
The Chief Marketing and Communications Officer of Mastercard spoke at length to exchange4media about entering into cricket sponsorship with BCCI, the company’s strategy for the association & much more
Mastercard acquires title sponsorship rights for all BCCI home matches
The deal, which is for the 2022-23 season, will cover all international & domestic matches
Mastercard ropes in badminton stars
Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy and Chirag Shetty to promote digital payments in India
Latika Taneja joins Shell India as Head of Corporate Relations
Taneja’s previous stint was with Mastercard as Director – Public Policy and Government Relations, South Asia
Tarun Nagrani joins Mastercard India as Director-Corporate Communications
Prior to this, Nagrani was associated with Walmart Global Tech India as Lead-External Communications & CSR
Ads have changed for good when it comes to gender representation: Manasi Narasimhan
Narasimhan, VP & Head-Marketing & Communications, South Asia, Mastercard, shares her thoughts on the role of men in creating a gender-equal society, the portrayal of women in advertising & more
Mastercard's Rajesh Mani takes on new role as Head of India Tech Hub
Mani was previously Mastercard’s Country Manager for Sri Lanka & Maldives
Will RBI ban impact Mastercard’s advertising?
Only to an extent, believe market experts, as they say that the brand is anyway not a big spender when it comes to media advertising
Indian adland picks its favourites from Cannes Lions' first shortlist
Womb Pain Stories from the Glass: Lions for Change category got the most thumbs up from the industry
Mastercard partners with Razorpay to make digital payments accessible for MSMEs & startups
The strategic partnership will empower Indian micro, small and medium enterprises (MSMEs) in digitizing their operations and preparing for the future beyond cash
Mastercard & Citi launch festive season campaign
The campaign features Rajkummar Rao and Patralekha on a song composed by Shankar Mahadevan
How Mastercard aims to deliver ‘Priceless Moments’ with IPL 2020
To cut through the IPL clutter, the brand is using a combination of TV, Hotstar and TV-to-Mobile targeting app
e-TechManch: This is the time to serve and not sell: Raja Rajamannar, Mastercard
Rajamannar, Chief Marketing & Communications Officer and President, Healthcare, Mastercard, spoke about the crises surrounding the world today and how marketers should carry themselves in the future
Marketing industry stalwarts to converge for Day 2 of e4m e-TechManch today
The fourth edition of the virtual conference and 11th edition of Indian Digital Marketing Virtual Awards ceremony - IDMA 2020 are set to take place today at 4.00 pm
e4m e-TechManch 2020: Raja Rajamannar on brands 'making the right difference'
Catch Raja Rajamannar - Chief Marketing & Communications Officer and President, Healthcare, Mastercard addressing a keynote session on 'Digital Marketing in the Time of Crisis.
MS Dhoni & Mastercard laud the role of small merchants in India’s digital revolution
The new campaign led by Dhoni is an extension of Mastercard’s Team Cashless India initiative that aims to empower small merchants with digital payments
Lemma appoints Vinay Goel as Vice President, South East Asia
Goel will spearhead programmatic DOOH business expansion for Lemma across SEA
Authentic communication & brand safety will be more necessary than ever post-pandemic
Manasi Narasimhan, VP and Head Marketing & Communications South Asia, Mastercard, says marketers will need to protect brand reputation and incorporate privacy & security in brand building
Rohan Mishra named Head of Helo in India
Prior to joining Helo, Mishra was leading the Public Policy mandate at Mastercard and JUUL India
Ajay Banga to step down as Mastercard CEO; Michael Miebach to take over
Banga will assume the role of Executive Chairman of the Board of Directors from January 2021
How ‘Priceless Cities’ is rooted in Mastercard’s brand strategy
Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments
MS Dhoni may be off the field but not off endorsements
With speculations surrounding the ace cricketer's retirement, experts opine whether brand Dhoni will continue to sustain