Purpose is the critical component of the success we have seen in India: Toby Jenner
At Cannes Lions 2023, the Global CEO of Wavemaker spoke to e4m’s Simran Sabherwal on what it takes to be the ‘most-wanted agency’, the relationship with clients and more
On the sidelines of the Cannes Lions International Festival of Creativity exchange4media caught up with Toby Jenner, Global CEO, Wavemaker. He spoke on what it takes to be the ‘most-wanted agency’, the evolving relationship between the clients and agencies, maintaining the growth momentum in India, and why India is the most purpose-led in the world.
He also shared his views on the potential of AI to counter fake news.
Jenner further said Wavemaker India strives to continue to maintain its growth momentum.
Watch the video to know Jenner’s key focus areas for taking the agency going forward.
