TV remains far more effective than digital in building brands: Ben Page
The CEO of IPSOS spoke exclusively to e4m at the ongoing Cannes Lions festival. He shared insights on market research, the company’s plans for India and much more
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Published: Jun 21, 2023 8:38 AM | 1 min read
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In an exclusive interaction with exchange4media on the sidelines of Cannes Lions 2023, Ben Page, CEO, IPSOS, spoke to e4m about the evolution of market research and why online research could not replace the face-to-face interview process in markets like India.
Page also shared insights on Google’s partnership with IPSOS, the need for effective measurement and why TV was far more effective in building brands than digital.
Among other interesting insights, Ben also shared IPSOS’ plans for India and the trends that marketers should watch out for.
Watch the video for the full conversation.
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