Cannes Lions 2017: India wins 1 Silver in Innovation, 2 in Direct to take metals tally to 24
The latest win takes India's total metal tally to 24. India had won 27 metals last year.
Day 3 at the Cannes Lions International Festival of Creativity saw India win three Silver Lions, two in the Direct category and one in Innovation. India’s sole selected entry in Innovation Lions – Leo Burnett’s ‘Roads that Honk’ – gave India its first ever metal, a Silver, in the Innovation category. Meanwhile, out of the eight shortlisted entries from India in Direct Lions, two made it to the winner’s list – Taproot Dentsu for ‘Adidas Odds’ and McCann Health for ‘Immunity Charm’. In the remaining two categories – Creative Data and Mobile – winners for which were also announced on Tuesday, India had not made it to the shortlist.
The latest win takes India’s total metals tally to 24. India had won 27 metals last year.
Winners |
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Title |
Advertiser |
Entrant / Idea Creation |
Production |
Media |
PR |
Award |
AFGHAN IMMUNITY CHARM |
MINISTRY OF PUBLIC HEALTH, ISLAMIC REPUBLIC OF AFGHANISTAN |
McCANN WORLDGROUP INDIA, Mumbai / McCANN HEALTH, New Delhi |
McCANN HEALTH New Delhi |
Silver Lion (Direct Category) |
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ADIDAS ODDS |
ADIDAS |
TAPROOT DENTSU, Mumbai |
TAPROOT DENTSU Mumbai |
TAPROOT DENTSU, Mumbai |
Silver Lion (Direct Category) |
|
ROADS THAT HONK |
HPCL |
LEO BURNETT INDIA, Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA Mumbai |
LEO BURNETT INDIA, Mumbai |
Silver Lion (Innovation Category) |
