Titus Upputuru launches own company
The Titus Upputuru Company will be creating content for brands and audiences across platforms
taproot-dentsu
Urban Company unveils new campaign with Yami Gautam
The campaign is conceptualized and executed by Taproot Dentsu
Ayushmann Khurrana ‘saves the day’ in Cipla Health campaign
The campaign has been conceived by Taproot Dentsu
Eureka Forbes launches new campaign with Madhuri Dixit
The Aquaguard campaign has been creatively planned by Taproot Dentsu
Ayesha Ghosh and Titus Upputuru quit Taproot dentsu
Ayesha Ghosh was the CEO at Taproot Dentsu and Upputuru was the National Creative Director
Taproot Dentsu wins creative mandate for BIBA
The account will be serviced from the agency's Gurgaon office
Aalap Desai to lead Taproot Dentsu & Isobar India as CCO
Desai will report to Ajay Gahlaut, Group Chief Creative Officer India, dentsu Creative India
Taproot Dentsu's campaign for Urban Company highlights new AC servicing techniques
The campaign shows a unique ‘foam jet technology’ that cleans ACs two times better than the regular servicing
Ranveer Singh takes prehistoric avatar in Set Wet’s new ad
The campaign is conceptualized by Taproot Dentsu
Taproot Dentsu curates campaign for men’s ethnic wear brand Tasva
The campaign ‘Sada Mast Raho' for the brand by Tarun Tahiliani & Aditya Birla Group challenges the social code of conduct prescribed for the groom at the wedding
Taproot Dentsu’s ECD Neeraj Kanitkar joins DDB Mudra
Kanitkar will be DDB Mudra’s Executive Creative Director
Taproot Dentsu's Santosh Padhi quits
He is reportedly currently serving the notice period and will move out of the agency network in September
Dentsu exits have ad biz glued for clues
Be it exits, elevations, restructurings or appointments, the agency has been in news consistently since the beginning of the pandemic
Agnello Dias exits Dentsu as Consultant
In June, Dias stepped down from his role as Co-founder and CCO of Taproot Dentsu and continued his association with the agency as a consultant for key brands only
Urban Company’s latest campaign talks about the surprise it delivers
The campaign has been created by Taproot Dentsu
Better than maids, says Urban Company's new spot about their bathroom cleaning service
The campaign by Taproot Dentsu comprises two films
'Good case studies, faith in one’s work are key ingredients of success recipe at Cannes'
In a recent virtual discussion at e4m, an august panel deliberated on 'The Winning Recipe for Cannes Lions'
Cannes 2021: 8 shortlists for India on Day 2
Shortlists for Craft & Entertainment announced
Taproot Dentsu restructures leadership team, introduces 4 new roles in creative team
Ayesha Ghosh, Shashank Lanjekar, Pearl Vas, Neeraj Kanitkar, Yogesh Rijhwani, Abhishek Deshwal, Purva Ummat, Titus Upputuru, Abhinav Kaushik, Agnello Dias, Santosh Padhi, are ready for the next step
Taproot Dentsu wins creative mandate of Lenovo
The account will be serviced from the agency's Mumbai office
How the pandemic could affect India’s participation at Cannes Lions
Industry watchers assert that the volume of entries sent by Indian agencies are likely to see a decline due to the reduced quantum of work owing to the pandemic
'I will be looking for big ideas & fresh human insights in Cannes 2021 entries'
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more
What's keeping brands from Ramadan?
Industry watchers talk about the factors that hinder brands from connecting with the consumers in the Holy Month
Facebook marks anniversary of 'More Together' campaign with new TVC
The 360-degree campaign has been conceptualized and executed by Taproot Dentsu and Dentsu Webchutney
More diversity, less gender stereotyping in ads: What women leaders from adland want
Leading ladies from Indian adland shared that the biggest task for this generation of creators and marketers is to abolish gender roles
United Colors of Benetton urges Indians to stand united in trying times
The new brand film has been crafted by Taproot Dentsu for Republic Day
In latest digital campaign, OkCupid asks what ‘Love Is’
Conceptualized by Taproot Dentsu, the campaign features four short films
Johnnie Walker & Taproot Dentsu launch brand campaign
#WalkInWithJohnnie aims to inspire consumers to responsibly return to their favourite bars
Facebook unveils short film to celebrate the spirit of Diwali
Facebook has collaborated with Taproot Dentsu and ad filmmaker Amit Sharma for the film
Facebook launches next phase of consumer marketing campaign for India
The core campaign has been conceptualised and executed by Taproot Dentsu
We should be cognizant as communicators: Pallavi Chakravarti, Taproot Dentsu
In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse
Taproot Dentsu & Free Press Journal break 'longest-running print campaign' record
The COVID-19 campaign with 58 creatives ran back-to-back from April 4 to MAy 31
The emergence of essential consumerism in the times of COVID-19
Guest Column: If there is one word that symbolises these current times, it is ‘essential’, observes Titus Upputuru, National Creative Director, Dentsu One and Creative Head, Taproot Dentsu, Gurugram
Airtel's new ad by Taproot Dentsu talks about recharging facilities at ATMs & pharmacies
Film has been shot indoors across Jharkhand, Uttar Pradesh, Delhi and Noida
‘The curve is moving towards digital more than ever’
In our new series - e4m Creative Zone - we speak to Titus Upputuru, National Creative Director, Dentsu One & Creative Head, Taproot Dentsu, on upping the digital game amidst COVID conditions & more
Nothing can dampen the spirit of the ad industry: Santosh Padhi
Guest Column: Santosh Padhi, CCO & Co-Founder, Taproot Dentsu, says from finding creative ways to drive growth to mastering home chores, life and work go on in these extraordinary times
Equinox Films creates new ad film for Airtel’s 'Recharge Revolution'
Directed and produced by Equinox Films, the video was scripted by Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu
What does the ad industry expect from the Finance Minister's speech?
Prime Minister Modi mentioned that details of the economic package will be given by Finance Minister Nirmala Sitharaman and has also assured that the benefit will cover all sections
‘There's a lot more wonderful work that is yet to come from Team Harshad-Kainaz’
Harshad Rajadhyaksha and Kainaz Karmakar talk to exchange4media on completing 10 years of a unique creative partnership at Ogilvy
‘The silver lining - it can only be better from here on’
In this edition of ‘Beating All Odds’, Agnello Dias, Creative Chairman, DAN, and Co-founder & CCO of Taproot Dentsu, speaks to Neeta Nair
Taproot Dentsu creates campaign for Discovery Plus
The agency won the mandate for the campaign following a multi-agency pitch and is now servicing the account from its Mumbai office
Taproot Dentsu and Bajaj Finserv launch campaign to highlight how 'Better Never Stops'
The campaign will be rolled out on TV across GECs, business channels and news channels
Coca-Cola India comes up with new campaign for Aquarius Glucocharge, a hydration beverage
The campaign has been conceptualised by Taproot Dentsu, Gurgaon
Coca-Cola India comes up with new campaign for Aquarius Glucocharge, a hydration beverage
The campaign has been conceptualised by Taproot Dentsu, Gurgaon
Taproot Dentsu wins creative mandate for Mobile Premier League's IPL campaign
The agency will now service the account from its Mumbai office
Inside Facebook’s plans for their first-ever India ad blitz
The minds behind Facebook’s first-ever ad campaign in India open up about their creative journey and how the multiple campaigns will go on air across the country over the next few weeks
Facebook’s first-ever Holi ad campaign splashes the right hues
The campaign has been conceptualized and executed by Taproot Dentsu
Facebook rolls out campaign for Holi ‘More Together’
The Taproot Dentsu campaign makes India the first country in Asia Pacific where such a campaign has been launched