Cannes Lions 2024: 8 more campaigns shortlisted, tally stands at 46
The shortlists have been bagged in creative data and brand experience and activation categories
As the Cannes Lions International Festival of Creativity kicked off on Monday, India bagged eight more shortlists in two categories.
In the creative data category, Leo Burnett’s Gatorade Turffinder campaign was shortlisted under two subcategories.
The other six shortlisted campaigns were all nominated in the brand experience and activation category. These included Leo Burnett for P&G’s Whisper Period Science for Moms and Gatorade Turffinder, Ogilvy for Cadbury 5 Star Erase Valentines’ Day, McCann for Buckaroo Footwear’s Fit My Feet (in two categories) and FCB India for Stir Magazine’s Untangling the politics of Hair.
In Creative B2B, India did not get any shortlists.
Out of the 31 categories, shortlists for 23 categories have been announced so far. A total of 46 campaigns from India have so far found a place in these shortlists.
