Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say

Payal Gwalani Jul 18, 2024 4:19 PM

In a conversation with e4m, Ogilvy India's Hephzibah Pathak talks about her stint on the Creative Effectiveness Jury, her favourite campaigns and key learnings from the experience at Cannes

Simran Sabherwal Jun 25, 2024 9:19 AM

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess

Kanchan Srivastava Jun 24, 2024 8:24 AM

On the final day, only two silver and two bronze metals were added to the tally

Mansi Sharma Jun 22, 2024 8:43 AM

In conversation with Pete Stein, global lead of Dentsu CXM, from Cannes Lions 2024  

Neeta Nair Jun 21, 2024 11:50 AM

Leo Burnett picked a silver while Ogilvy picked a bronze

Mansi Sharma Jun 21, 2024 8:03 AM

Leo Burnett’s ‘#BringBack2011’ Oreo campaign and Ogilvy’s ‘VI Human Network Testing Network’ shine

e4m Staff Jun 20, 2024 6:09 PM

Susan Credle, Global Chair of FCB speaks about her new role, the agency’s leadership in India and more from Cannes Lions 2024

Neeta Nair Jun 20, 2024 10:43 AM

Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India & more

Simran Sabherwal Jun 20, 2024 9:10 AM

The Indian contingent by far has won a total of 12 metals

Mansi Sharma Jun 20, 2024 7:43 AM

The metals were won by FCB Kinnect and VML in PR category

e4m Staff Jun 19, 2024 7:09 PM

Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency business, client expectations, & more

Simran Sabherwal Jun 19, 2024 3:10 PM

Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of KINESSO in the IPG network

Simran Sabherwal Jun 19, 2024 9:06 AM

In conversation with Jonathan Nelson, the CEO of Omnicom Digital, at Cannes Lions 2024 on AI trends, role of data, merits of an in-house setup, and more

Neeta Nair Jun 19, 2024 8:45 AM

McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1 Silver, 1 Bronze). VML & Leo Burnett have 1 Bronze each

Mansi Sharma Jun 19, 2024 7:38 AM

Jindal Steel and Power's 'The Steel of India' campaign wins one silver and one bronze. One bronze each for VML, Ogilvy and Leo Burnett

e4m Staff Jun 18, 2024 6:34 PM

Four shortlists for Leo Burnett, three for Ogilvy and one for Brand David

e4m Staff Jun 18, 2024 6:04 PM

In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of media and retail and more

Simran Sabherwal Jun 18, 2024 12:56 PM

Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes Lions International Festival of Creativity

Simran Sabherwal Jun 18, 2024 8:45 AM

 The impressive wins for India came across two categories - Outdoor and Health & Wellness

Mansi Sharma Jun 18, 2024 7:14 AM

Ogilvy bagged a silver and a bronze for Taj Mahal Tea and St Jude Childcare Centre campaigns respectively. McCann Worldgroup won silver for Buckaroo Footwear

e4m Staff Jun 17, 2024 6:10 PM

The shortlists have been bagged in creative data and brand experience and activation categories

e4m Staff Jun 17, 2024 1:43 PM

e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes

Mansi Sharma Jun 17, 2024 8:59 AM

Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut

e4m Staff Jun 16, 2024 3:42 PM

Campaigns by Ogilvy, VML, Dentsu Creative, McCann Worldgroup and Early Man Films have been shortlisted

e4m Staff Jun 15, 2024 5:54 PM

The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI

e4m Staff Jun 6, 2024 9:10 AM

India bagged 3 shortlists in Glass: The Lion for Change category at Cannes Lions 2024 from among 165 entries

e4m Staff Jun 4, 2024 5:25 PM

The advertising agency is sending three campaigns this year

e4m Staff May 29, 2024 8:57 AM

Conceived to reinforce Tinder as the first name in the modern dating platforms, the campaign enabled one of the users to fulfil her dream of catching the attention of cricketer Shubman Gill

e4m Staff May 28, 2024 8:31 AM

The agency has submitted work done for Mamaearth and Mortein

e4m Staff May 24, 2024 4:28 PM

Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India

e4m Desk May 16, 2024 9:33 AM

The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets

e4m Desk May 14, 2024 11:20 AM

This time, the group has sent four of its best works for Lifebuoy, Pepsodent, Britannia and Tetley

e4m Staff May 14, 2024 7:53 AM

The speakers include names like Deepak Chopra, Jay Shetty, Queen Latifah and Marc Pritchard

e4m Staff Apr 19, 2024 10:18 AM

A total of 11 Indian names have figured in the list of global experts selected to award the world's very best creative and effective work

e4m Staff Apr 10, 2024 6:46 PM

In a new initiative, any organisation will be eligible to apply for complimentary passes with priority given to registered charities, not-for-profit and diverse-owned organisations

e4m Staff Nov 15, 2023 9:05 AM