'DDB is not just a mainstream agency network'
At Cannes Lions 2023, Marty O' Halloran, CEO, DDB Worldwide, talks about the big challenge for Indian creative professionals to be 'world class'
It is a consistent player at Cannes Lions, which brings home a metal or two every year but DDB Mudra has never managed to steal the thunder at the festival. In conversation with Marty O' Halloran, CEO, DDB Worldwide, who talks about the big challenge for Indian creative professionals to be 'world class'.
At a time when 60% of their workforce is pushing the data or digital agenda at DDB globally, the dilemma for the leadership is why it is perceived as a mainstream agency.
Watch the video to find out how Marty plans to rectify that.
