Nishith Gupta, TO THE NEW, talks about six components needed to overcome the challenge around people, process and technology to help you adopt social for business
Benefits of Big Data and Social Analytics sound too good for any top executive team to not jump on this bandwagon. But there still remain quite a few challenges, says TO THE NEW's Narinder Kumar
The objective of multi-channel marketing is not just to get targeted traffic, but also identify the most effective sources of acquiring traffic. The idea is very simple – move from more to better, says Munish Bansal, EVP – Products, TO THE NEW
Brands have recognised the power of digital video to engage with their audiences and are placing an increasing share of their campaign budgets there, says TO THE NEW’s Dhruvank Vaidya
With international players like Amazon pushing growth aggressively and Walmart online retail set to enter Indian markets, steep competition and pricing wars will define the next phase of e-commerce in India, says Ashok Patro, Co-Founder & COO, ThoughtBuzz
The revolution caused by Big Data and intelligent technologies is leading to a more efficient, personalized, even automated customer journey, one which a digital marketer cannot afford to miss, says Deepak Mittal, CEO, IntelliGrape/TO THE NEW
Irfan Khan, Head, Marketing & Strategic Alliances, TO THE NEW, lays down six focus areas that when collectively targeted, will result in tangible business performance on social channels
With increased presence of tools integrated deeply into consumer conversations, it is now possible to have a full-fledged communication model for user engagement says Tangerine Digital's Kesavan Kanchi Kandadai