Content shouldn’t be diluted with advertorials’

Alka Saxena, Editor and Head of Programming, Zee News Channel, emphatically states that news empowers the common man and hence should not be subjected to any slant. Advertorials, in her view, have their own role but cannot take the place of editorials. Read more on this in this week’s Content is King.

e4m by exchange4media Staff
Published: Feb 12, 2004 6:47 AM  | 1 min read
Content shouldn’t be diluted with advertorials’
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Alka Saxena, Editor and Head of Programming, Zee News Channel, emphatically states that news empowers the common man and hence should not be subjected to any slant. Advertorials, in her view, have their own role but cannot take the place of editorials. Read more on this in this week’s Content is King.

Published On: Feb 12, 2004 6:47 AM 
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