“The Indian media is extremely sophisticated; the production values are great”
Rena Golden, Senior VP, CNN International, points out that the most obvious difference between Indian and Western news channels is the difference in audiences being targeted. CNN-IBN, NDTV, Doordarshan, etc., and the others are competing in a national market in India and CNN is not competing with them. The audience is the prime differentiator, she says.
Rena Golden, Senior VP, CNN International, points out that the most obvious difference between Indian and Western news channels is the difference in audiences being targeted. CNN-IBN, NDTV, Doordarshan, etc., and the others are competing in a national market in India and CNN is not competing with them. The audience is the prime differentiator, she says.
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