“Thing about TV is that it is all too dynamic. Channels are not complacent any more”
To explain his argument about the dog eat dog situation, Deepak Segal, EVP, Content & Communication, STAR India, mentions that Sony and Zee were not bothered about STAR Plus and didn’t take even STAR One seriously. “We have seen what has happened in that case,” he says.
To explain his argument about the dog eat dog situation, Deepak Segal, EVP, Content & Communication, STAR India, mentions that Sony and Zee were not bothered about STAR Plus and didn’t take even STAR One seriously. “We have seen what has happened in that case,” he says.
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