Dabur has embarked on a journey to become ‘Future Ready’, across its product line as well as communications and Rohit Prakash Gupta, Head of Marketing Services, Dabur India, calls digital “a key pillar” of this strategy
In conversation with exchange4media, Aditya Save, CMO at People Interactive, talks about the company’s plans to leverage the digital medium to reach out to a wider audience base
With increasing sales in the tier 1 and tier 2 cities, there is a need to have a comprehensive communication strategy which is effective across regions and languages, says Sanjay Tripathi, Senior Executive Vice President, Head (Marketing, Analytics, Digital & E-Commerce) at ?HDFC Life
Deepak Ravindran, Founder & CEO of Lookup, talks to exchange4media abouhe impornce of regional content and how i helps to instil trust and build relatibility with the brand. Excerpts
Sudip Ghose, VP (Marketing) at VIP Industries, spoke to use about the importance of having the right content strategy while targeting vernacular language speakers
Vineet Sehgal, CMO of Quikr, gives his thoughts about how brands can target the vernacular language target audience.
Last year, with its “More Indian Than You Think” campaign, Lufthansa India tightened focus on vernacular, and first-time travelers. Sangeeta Sharma, Manager (Marketing & Communications) at Lufthansa Passenger Airlines South Asia talks about the vernacular media is becoming increasingly important, and more
Manav Sethi, Group Head (Marketing), Head (Digital Strategy) and Business Head for AskMe Deals & Classified, speaks about how AskMe connects with the regional language speaking section of the digital ecosystem