Enabled by Kwan Entertainment, investment round also saw participation from Dhruv Chitgopekar and Prantik Dasgupta
Following a multi-agency pitch, Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for the World’s first gesture-controlled Smartwatch — Hug
In the latest TVC, the brand redefines the food aroma while cooking. It shows how a traditional music protagonist played by Boman Irani gets carried away by the aroma of food cooked in P Mark mustard oil
Match making portal Shaadi.com recently launched a new short film on the occasion of Karwa Chauth as a part of its ‘#FastForHer’ campaign
The company, recently, made a foray into the consumer products segment, and also acquired the brand Larah
The second season of the league is set to kick-start from December 15, 2016. PWL recently announced numerous additions in the second season featuring 8 teams instead of 6 with an increase in players’ pool to 80 from the initial draft of 54
The late evening slot will have a brand new show ‘#Pillow Talk’, hosted by RJ Ayesha Barretto at 9pm. ‘Offsite with Melodee Austin’ is on air every Sunday from 10am. ‘The Fitness Hour’ has been on air since July every morning from 7-10am
The Central Board of Film Certification issued the order citing laws that restrict content promoting paan masala, tobacco and alcohol from being showcased on electronic media
Zenith, part of Publicis Media has bagged the full range of media duties, inclusive of digital and social of Bombay Dyeing, one of India’s largest brand in home furnishing
Dabur has embarked on a journey to become ‘Future Ready’, across its product line as well as communications and Rohit Prakash Gupta, Head of Marketing Services, Dabur India, calls digital “a key pillar” of this strategy
Star Plus’ new campaign ‘Nayi Soch’, featuring Indian cricket icons, is a part of a brand initiative along with BCCI that centres on women
Known for its aggressive expansion and global footprint that spans three continents, this could mark Gozoop’s third acquisition since the company’s inception in 2010. Gozoop acquired Indian digital media firm Red Digital in 2013 and iThink Infotech a technology agency in 2014
The show is a singing-based reality shows with live viewer engagement at its core. Rising Star is slated for an early 2017 launch on COLORS and will be produced by Optimystix Entertainment
In this new role, Amour will be responsible for leading and driving continued collaboration and growth in one of the most dynamic regions for Havas Group. The appointment is a key milestone in the group’s ongoing efforts to build agile teams and integrated structures to deliver the most impact for clients
Now in its second year, the HLR Scholarship has been awarded to ten young women across the globe
In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward
TV18 has reported a consolidated net profit of Rs 5.2 crore for July-September quarter against Rs 17.8 crore in same period last year
Jiten Mahendra of Max Fashion spoke about the campaign conceptualised by JWT, marketing mediums, target audience, reach of the brand, competition scenario and key challenges in this category
Broadcasters and media agencies share their opinion when Shashi Sinha, CEO, IPG Mediabrands India addressed the elephant in the room at The Advertising Club’s annual Media Review last week when he talked about the need of TV buying moving to CPT from CPRP