Amazon to acquire MX Player?
Both Times Internet and Amazon are tight-lipped about it, but sources privy to the matter say the talks are in an advance stage
Amazon is eyeing to acquire MX Player, one of the largest OTT platforms in India, to expand its entertainment business in one of largest consumer markets in the world, sources said.
Amazon already has Prime Video with an estimated 28 million users in India. MX Player has nearly 78 million users.
“We have received a few interests with regards to acquisition of MX Player but nothing is concrete. We have ourselves acquired a few properties recently and most likely will retain MX Player in our portfolio,” sources at Times Internet said on condition of anonymity.
Times Internet and Amazon both have not responded to e4m queries in this regard.
MX Player was acquired by the Times Internet for $140 million in 2018.
Incidentally, MX Player was ranked as the third most downloaded OTT app globally in 2022, in the State of Mobile 2023 report by Data.ai. In India, MX Player was the most downloaded app.
MX Player launched as a video player on 18 July 2011. In 2019, it was relaunched as an OTT platform with original programming.
