mx-player

A week after e4m report on MX Player’s acquisition by Amazon, the US tech major has shared its side of the story

Kanchan Srivastava Jun 6, 2024 2:52 PM

As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be sealed then

e4m Desk May 29, 2024 6:50 PM

The subscription revenue of the OTT player surged five-fold in a year, as per the company’s financials

Kanchan Srivastava May 29, 2024 8:30 AM

The Delhi High Court, in its May 27 order, directed MX Media to preserve Rs. 31.25 crore from the proceeds of any sales

e4m Staff May 28, 2024 8:17 AM

Before joining Way2News, Abhishek was National Head Lead at MX Player

e4m Desk Sep 6, 2023 11:51 AM

Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been struggling, say experts

Kanchan Srivastava Jul 27, 2023 9:23 AM

With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources

e4m Desk Jul 24, 2023 9:14 AM

Dhanwani will be leading the D2C business at ShemarooMe

e4m Desk Jul 19, 2023 10:59 AM

The partnership will be via app-in-app integration

e4m Desk Jul 18, 2023 3:51 PM

Sources say that the deal may be called off because of issues in due diligence

e4m Desk Jul 18, 2023 8:46 AM

This partnership will help unlock new audiences or find innovative ways to retain existing customers

e4m Desk May 17, 2023 4:02 PM

Karan Bedi is likely to continue heading the platform for another year

e4m Desk Apr 29, 2023 9:15 AM

Prior to this, Bawa was with MX Player as AVP - Marketing

e4m Desk Apr 21, 2023 12:01 PM

Gandhi stepped down as MX Player’s COO in March

e4m Desk Apr 10, 2023 2:19 PM

Speculations over Times Group's split have been rife for quite some time but the management has so far not put them to rest

e4m Desk Apr 10, 2023 8:24 AM

The partnership is for the sports series ‘WOW – Women Of Wrestling’

e4m Desk Apr 6, 2023 2:48 PM

Gandhi, who has stepped down as COO, had three focus areas to drive the platform’s evolution when he took over the role two years back

e4m Desk Mar 23, 2023 8:24 AM

The development has come at a time when parent company Times Internet is in talks with Amazon for the sale of MX Player

e4m Desk Mar 21, 2023 4:32 PM

Sources claim that the tech giant is in advanced talks with Times Internet to buy the latter's OTT platform

e4m Desk Mar 20, 2023 11:54 AM

He has led successful campaigns for MX Originals like Queen, Aashram, Times of Music, Samantar, Matsya Kaand, Campus Diaries, Bhaukaal, Warrior Hunt amongst others

e4m Desk Mar 10, 2023 2:38 PM

Both Times Internet and Amazon are tight-lipped about it, but sources privy to the matter say the talks are in an advance stage

e4m Desk Feb 11, 2023 8:42 AM

Joshi has stepped down from his role as SVP & Business Head - SVOD (Subscription Business) & Business Partnerships

e4m Desk Feb 1, 2023 3:47 PM

The Senior VP breathed her last on December 25

e4m Desk Dec 26, 2022 10:09 AM

At Viacom 18 Sports, he is the Head of Strategic Partnerships (All MXP Businesses) - Senior Director

e4m Desk Dec 12, 2022 6:31 PM

The platform is the 17th OTT app apart from Disney+ Hotstar, ZEE5 and SonyLIV to collaborate with Tata Play Binge

e4m Desk Sep 23, 2022 12:05 PM

Subscribers can access over 50 Hollywood blockbuster films dubbed in Hindi, Tamil and Telugu in a year

e4m Desk Sep 13, 2022 3:19 PM

This platform has been introduced for Small, Medium and Large business owners

e4m Desk Aug 22, 2022 11:38 AM

Singh moved out of MX Player in April after an almost four-year stint

e4m Desk Jul 21, 2022 11:11 AM

The first two seasons of Aashram have received a total viewership of around 160M unique users

e4m Desk Jun 6, 2022 4:07 PM

Vimal Elaichi is the title sponsor, Goldiee has been roped in as co-powered by sponsor, and Kent Mineral RO, Royal Green and Crax are special partners

e4m Desk Jun 2, 2022 12:44 PM

Talwar, Chief Content Officer, MX Player, talks about the release of season 3 of Aashram, content line-up and investment for the current year, content strategy, and more

Sonam Saini May 25, 2022 8:35 AM

In a conversation with exchange4media, MX Media COO talks about the platform’s monetisation strategy, market expansion plans and more

Javed Farooqui May 10, 2022 5:53 PM

In a conversation with exchange4media, MX Media COO talks about the platform’s monetisation strategy, market expansion plans and more

Javed Farooqui May 10, 2022 8:21 AM

Actors Vikrant Massey, Ali Fazal, and MX Player CCO Gautam Talwar had a conversation with Atika Farooqi on 'How OTT's emergence gave an opportunity to the creators' at Goafest 2022

e4m Desk May 6, 2022 5:13 PM

Our app is free, content is free. Free is not an offer, it's actually an emotion for Bharat, said Nikhil Gandhi, Chief Operating Officer of MX Player, while speaking at Goafest 2022

e4m Desk May 6, 2022 3:13 PM

Singh was associated with MX Player for nearly four years

e4m Desk Apr 25, 2022 8:20 AM

D’Souza was earlier with Trell as its VP and Head of ad monetisation

e4m Desk Apr 14, 2022 10:01 AM

Saxena had a 3.8-year stint at MX Player where he was National Head - Branded Content

e4m Desk Feb 14, 2022 7:15 PM

Karan Bedi, CEO, MX Media, in his first in-depth interview since the announcement on the big merger talks about the deal, the future of short-form video content and more

Neeta Nair Feb 14, 2022 8:33 AM

The new property titled #BawarchiBrar will start on February 5

e4m Desk Feb 4, 2022 2:12 PM

The app has also gained wide popularity in countries like Singapore where it stood at rank 9 in terms of downloads and continues to be amongst the top 10 worldwide

e4m Desk Jan 20, 2022 6:05 PM

MX Studios is MX Player’s content and creative solution division

e4m Desk Dec 16, 2021 8:10 AM

MX Media COO Gandhi shared that one of his key priorities is to drive investments in technology to enhance the user experience on both MX Player and MX TakaTak

Javed Farooqui Nov 17, 2021 8:42 AM

Having built enough scale in terms of audience reach, Indian short video platforms are pulling out all the stops wooing brands for their ad monies

Javed Farooqui Nov 5, 2021 8:57 AM

The streaming platform has over 280Mn monthly active users in India

e4m Desk Oct 13, 2021 8:08 AM

Gandhi had quit TikTok in May as Head — Middle East, Africa, Turkey & South Asia

e4m Desk Aug 30, 2021 8:53 PM

Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts

Javed Farooqui Aug 20, 2021 8:49 AM

According to information available in public domain, MX Gold will be available for a subscription of less than Rs 1/day

e4m Desk Aug 9, 2021 8:20 AM

India's top OTT platforms have seen a surge in users on the back of original content, affordable 4G data and proliferation of smartphones In the Covid-induced lockdown

Javed Farooqui Jul 28, 2021 8:55 AM

Brands like Amazon India, Parle-G, Morris Garages India, FanCode, Treebo Hotels, HDFC Life, MX Player, DreamSetGo, PhonePe, and more, joined the bandwagon

e4m Desk Jul 7, 2021 3:30 PM