B4U Music goes mobile on Yamgo

B4U Music has announced a tie-up with mobile TV network Yamgo to show the music channel’s content via mobile phones. The channel is already available in over 100 countries and now will be available on Yamgo, India and worldwide. The users will get programmes on interviews, artist profiles, concerts and chat rundowns, as well as video request shows.

B4U Music is known for delivering Asian music in a funky and retro style, whilst supporting both established Asian artists and newcomers. Launching B4U Music on Yamgo will provide access to music that is unavailable anywhere else on mobile and offer musicians valuable global exposure.

“In line with our expansion strategy, we are absolutely delighted to be joining Yamgo’s mobile TV service. With its high-quality playout and enormous reach across the world, a whole new audience will now view the exciting programmes and scintillating music that B4U Music offers,” said Sunil Rohra, CEO, B4U Network. He added, “We are confident that with a large global Bollywood fan base, B4U Music will become the leading mobile music channel providing viewers with the most acclaimed Bollywood entertainment.”

The new channel will provide the content to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry and viewers will be able to enjoy a fresh and youthful approach with a focus on Bollywood and lifestyle programming.

Ian Mullins, CEO and Founder, Yamgo, said, “As the premier broadcaster dedicated to Bollywood music and an international household name, B4U can take full advantage of the Yamgo mobile TV network to deliver audiences the most comprehensive catalogue of Asian music entertainment available on mobile devices. It’s great to have them on the network and allow consumers anywhere and at anytime to watch high quality Asian music video.”