India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
India’s advertising industry crossed Rs 1 lakh crore in FY25, with nearly half spent on digital, highlighting how brands are increasingly aligning budgets with mobile-first consumer behaviours
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
The agreement is for participation in a private placement offer aggregating to $50 Mn
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child
editor@exchange4media.com & exchange4media Bangalore Bureau & exchange4media Kolkata Bureau & exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators
Yashovardhan Agarwal, MD of Welspun, BAPL & Director at Sintex, speaks to IMPACT about steering the 50-year-old brand toward health-first innovation and more
The company’s revenue from operations has increased by 15 per cent when compared to the same period last year
Prior to this, Apoorv Pandey was with Zepto as SVP - Strategy
Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.
Coca-Cola India, with Thums Up XForce and BodyArmor Lyte ORS, will refresh fans and players at the ICC Women’s Cricket World Cup 2025
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign
Scent, sound and sips: How sensory marketing is stirring up Indian market
Among other key winners are Unilever, Aditya Birla Group, Swiggy, Asian Paints, Madison Media and Interactive Avenues
Nikita Abhanave was earlier Senior Director - Digital at Mindshare
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape
Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
Prior to this, Suchismita Ganguli was Director of Marketing and Communication with Good Glam Group
Badam Amla's new film shows education's life-changing power
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home Care
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category
Jitendra Joshi has been appointed Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations
The milestone has been achieved within the first month of the launch
The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category
The brand won the gold metals across categories for their outstanding work and creativity
The brand won the gold metals across categories for their creativity, innovation and excellence
Poulomi Ray has in the past held significant roles in organizations such as Metro Goldwyn Mayer (USA), DLF Camellias and Paras Buildtech
The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category
Prior to this, Nikita Malhotra was the Digital Activations Lead for emerging markets at Adidas
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
The brand won the gold metal in the ‘Best Data-Driven Marketing Strategy’ sub-category