Bigg Boss OTT 3 viewership close to 18 million: Ormax

JioCinema’s Bigg Boss OTT S3 topped as the most-watched Indian unscripted show in the first half of 2024 with 17.8 million viewership, according to the Ormax Media-Streaming Originals Mid-Year Report. 

The Great Indian Kapil Sharma Show on Netflix and Shark Tank S3, ranked second and third most watched show with 14.5 and 12.5 million viewership respectively. 

The four properties with over 10 million viewership belong to different genres, indicating the potential for diversity of formats in non-fiction on OTT.

TVF’s Panchayat Season 3 on Amazon Prime Video is the most watched Hindi web series across OTTs in Jan-June 2024. The series garnered 28.2 million viewership. Netflix’s Heeramandi and Prime Video, Indian Police Force ranked number two and three with 20.3 million and 19.5 million viewership respectively. In fact, Panchayat S3 enjoyed the maximum Buzz, followed by Heeramandi (Netflix). These were the only two shows that managed to cross a peak buzz of 30% in the first half of the year. Six of these most ‘buzzing’ shows belong to franchises.

Meanwhile, Netflix dominates the Hindi direct-to-OTT films category, with four films featuring on the list.  Amar Singh Chamkila on Netflix was the most watched Hindi film in the first half with 12.9 million viewership. 

B&B: Bujji and Bhairava, the animated prelude to the theatrical film Kalki 2898 AD, is the most-watched Telugu property at the halfway mark of the year, followed by ETV Win’s #90’s – A Middle Class Biopic. The list has properties from six different platforms. 

Keerat Grewal: Business Development (Streaming, TV & Brands), said, "At Ormax Media, we have been working extensively to build industry data for the streaming category in India. In our effort to expand the scope of our data, this year's edition of Streaming Originals in India Report includes Viewership, Marketing Buzz and Content Strength (OPR) for Telugu and Tamil languages as well, along with Hindi and International language content.”

“This is the mid-year report, for the period Jan-June 2024 and the top 3 most watched content pieces on streaming platforms during this period have been Panchayat S3 (28.2Mn) and Heeramandi (20.3Mn) and Indian Police Force (19.5Mn). B&B: Bujji and Bhairava, the animated prelude to the theatrical film Kalki 2898 AD, is the most-watched Telugu property at the halfway mark of the year, while Inspector Rishi tops the list of the most-watched OTT Tamil property thus far this year. Both had an estimated viewership of 4.9Mn."