BookMyShow brings Starcom on board as media partner
Starcom to provide communications solutions for Book My Show across all mediums
Starcom has won the media mandate of BookMyShow including print, television, radio, cinema and outdoor. Mallikarjun Das, Group CEO, Starcom India said, “We are pleased to be working with BookMyShow, a reputed brand and a one-stop destination for entertainment screenings and events in India. The Starcom approach is to drive human actions and thereby business outcomes through transformative experiences and data-driven communication. BookMyShow is expanding rapidly and we look forward to unlocking new consumer connections for them and delivering bang for the buck on their media investments. We will provide them with agile solutions and help them achieve maximum exposure and eyeballs.”
Marzdi Kalianiwala, VP- Business Intelligence and Marketing, BookMyShow said, “We are pleased to welcome Starcom on board as a strategic media partner and look forward to benefiting from their experience and expertise in integrated communication strategies. We have always kept our users at the centre of our universe and as we scale and embark on new and exciting opportunities, we are confident that together with Starcom we will be able to reach out to our users more effectively and efficiently.”
