starcom
Dave has 18 years of experience in media investment management
exchange4media Staff May 4, 2023 9:49 AM
The media business was previously divided among multiple agency partners
exchange4media Staff Apr 24, 2023 8:45 AM
Makatia was with GroupM previously as Senior Business Director
exchange4media Staff Jan 23, 2023 10:33 AM
We bring to you some of the social media trends as per Starcom’s monthly culture round-up report
exchange4media Staff Nov 29, 2022 8:30 AM
PV Sindhu’s win at Singapore Opens & other sporting events kept the internet buzzing, according to Starcomm’s monthly culture round-up report
exchange4media Staff Aug 20, 2022 8:28 AM
Here’s a comprehensive list of the month’s most trending topics and moments, as compiled by Starcom
Mansi Sharma Jul 16, 2022 7:55 AM
LIC IPO also created a big buzz, according to the monthly Starcomm Culture Round-Up Report
exchange4media Staff Jun 13, 2022 10:03 AM
The final day of Goafest 2022 saw UN Women's Suhela Khan, Starcom India's Rathi Gangappa, and Leo Burnett's Dheeraj Sinha take part in a discussion on Diversity, Equality & Inclusion
exchange4media Staff May 7, 2022 2:22 PM
The agency will manage the brand's media, strategy, planning and implementation for TV, digital, influencer and content initiatives
exchange4media Staff Apr 21, 2022 8:53 AM
Starcom’s monthly report shares the most trending moments and content from the month of March
exchange4media Staff Apr 16, 2022 8:33 AM
We bring to you a comprehensive list of the month’s most trending topics and moments as compiled by Starcom
exchange4media Staff Mar 12, 2022 9:39 AM
Prior to Starcom, Sharma worked across other agencies such as dentsu and GroupM
exchange4media Staff Dec 27, 2021 1:25 PM
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
Mansi Sharma Nov 20, 2021 8:27 AM
At Screenage 2021, Kelly Kokonas, EVP, Global Data for Starcom Publicis Groupe, spoke on ‘Emerging Role of Mobile in Consumer Experiences and Identity Resolution’
exchange4media Staff Oct 29, 2021 4:34 PM
VMAs, the Emmys, and the MET gala gave much fodder to memers; reels kept the audience hooked
exchange4media Staff Oct 14, 2021 8:55 AM
She will be responsible for leading client relationships and business growth for the West office
exchange4media Staff Sep 8, 2021 8:55 AM
Sports and entertainment kept the netizens engaged throughout the month, reveals Starcom’s monthly report
exchange4media Staff Sep 4, 2021 8:42 AM
In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year
Sonam Saini Aug 6, 2021 8:34 AM
Starcom’s monthly report also highlights the key trends that brands leveraged upon in the month
exchange4media Staff Jul 10, 2021 8:37 AM
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
Mansi Sharma Jul 8, 2021 8:47 AM
As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts
Mansi Sharma Jun 21, 2021 8:59 AM
The report by Starcom also indicated that with Tiktok banned, Instagram Reels with their ‘cool’ editing options are becoming quite the rage
exchange4media Staff Jun 19, 2021 8:11 AM
Sharma, who has stepped down as Managing Director for North, has not decided on his next move
exchange4media Staff May 19, 2021 11:37 AM
In her new role, she will be reporting to Rathi Gangappa, CEO of Starcom India
exchange4media Staff May 11, 2021 7:16 AM
The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period
Tasmayee Laha Roy Jan 29, 2021 9:24 AM
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service
Tasmayee Laha Roy Jan 20, 2021 8:29 AM
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media
Tasmayee Laha Roy Dec 3, 2020 8:43 AM
As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year
Tasmayee Laha Roy Nov 18, 2020 8:13 AM
Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation
Naziya Alvi Rahman Sep 29, 2020 5:26 PM
With impressions staying steady on the growth curve, channels now have the confidence to quote premium rates for inventory, say industry observers
Tasmayee Laha Roy Sep 11, 2020 8:47 AM
Two agencies are believed to be shortlisted for the account that is estimated to be around Rs 600 crore
Naziya Alvi Rahman Sep 8, 2020 8:19 AM
The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say
Tasmayee Laha Roy Sep 3, 2020 8:33 AM
The Global Brand President of Starcom Worldwide shared insights on the tension that sits between people and brands & the emerging consumer desire lines
exchange4media Staff Aug 28, 2020 8:51 AM
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months
Tasmayee Laha Roy Aug 28, 2020 8:27 AM
Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots
Tasmayee Laha Roy Aug 26, 2020 9:22 AM
Part one of the two-day virtual conference is set to take place today on August 27
exchange4media Staff Aug 26, 2020 9:14 AM
Before joining Future Group, Mohapatra was the Regional Head at Mudra Group’s Optimum Media Solutions
Neeta Nair Aug 7, 2020 1:37 PM
The account covers 32 markets, including the US, UK and China
exchange4media Staff May 14, 2020 8:16 AM
Starcom will manage strategy as well as media planning & buying, while Digitas will provide a suite of digital marketing services for Cholayil brands
exchange4media Staff Mar 17, 2020 8:19 AM
Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners
exchange4media Staff Mar 5, 2020 6:22 PM
Prior to his appointment, Keenan had been at the helm of Australian fast food restaurant chain Red Rooster
exchange4media Staff Mar 5, 2020 1:46 PM
Dynamic content, data and commerce remain strategic growth drivers for Starcom, said Sheehy, Starcom’s Global Brand President, during a conversation with exchange4media
Misbaah Mansuri Feb 27, 2020 8:10 AM
Jeep Bollywood Trails is a travelogue which will be aired on AXN, Max HD and will stream on Sony Liv starting 25th January
exchange4media Staff Jan 24, 2020 12:27 PM
Starcom India is the incumbent agency. The pitch is expected to close soon
Naziya Alvi Rahman Jan 22, 2020 12:15 PM
