Starcom wins digital mandate of multiple P&G brands
The account size is over Rs 100 crore
starcom
Starcom India names Trupti Dave as Head of West
Dave has 18 years of experience in media investment management
Starcom India wins More Retail’s media mandate
The media business was previously divided among multiple agency partners
Culture Round-Up: What buzzed in Feb? Valentine's, Sid-Kiara and 'chhole kulche'
The trends are as per Starcom’s monthly report
Culture Round-Up: ‘Pathan’, ‘RRR’ and Hindenburg dominate internet trends for January 2023
The trends are based on Starcom’s monthly report
Hemanshu Makatia joins Starcom as AVP (Buying & Investment)
Makatia was with GroupM previously as Senior Business Director
Culture Round-Up: Musk & soccer kept netizens busy in October 2022
We bring to you some of the social media trends as per Starcom’s monthly culture round-up report
Culture Round-Up: PM's birthday, ‘Brahmastra’ & Asia Cup - the digital trends of September
The trends are based on Starcom’s monthly report
Culture Round-Up: From boycott Bollywood to CWG– the digital trends of August 2022
The trends are based on Starcom’s monthly report
Culture Round-Up: Ranveer’s photoshoot to ‘love storiyan’ - all that trended this July
PV Sindhu’s win at Singapore Opens & other sporting events kept the internet buzzing, according to Starcomm’s monthly culture round-up report
Culture Round-Up: K-Pop, Bhramastra & Stranger Things excited netizens in June’22
Here’s a comprehensive list of the month’s most trending topics and moments, as compiled by Starcom
Culture Round-Up: IPL, Sidhu Moosewala, Amber Heard kept netizens busy in May’22
LIC IPO also created a big buzz, according to the monthly Starcomm Culture Round-Up Report
‘Advertising has the power to bring indelible change in culture’
The final day of Goafest 2022 saw UN Women's Suhela Khan, Starcom India's Rathi Gangappa, and Leo Burnett's Dheeraj Sinha take part in a discussion on Diversity, Equality & Inclusion
Starcom wins media mandate for Vadilal Ice-creams
The agency will manage the brand's media, strategy, planning and implementation for TV, digital, influencer and content initiatives
Culture Round-Up: Cricket, Oscar slapgate & more kept the web buzzing in March
Starcom’s monthly report shares the most trending moments and content from the month of March
Culture Round-Up: Lata Mangeshkar, Farhan Akhtar's wedding kept netizens hooked in Feb
We bring to you a comprehensive list of the month’s most trending topics and moments as compiled by Starcom
Starcom's Deepak Sharma joins Rediffusion as Executive Director
Prior to Starcom, Sharma worked across other agencies such as dentsu and GroupM
Culture Round-Up: IPL, Nobel, 100 cr vaccinations kept netizens hooked in October
Starcom’s monthly report also highlights how important influencers and right celebrity endorsements are for brands
Data is basically people in disguise: Kelly Kokonas
At Screenage 2021, Kelly Kokonas, EVP, Global Data for Starcom Publicis Groupe, spoke on ‘Emerging Role of Mobile in Consumer Experiences and Identity Resolution’
Culture Round-Up: Netizens mourn Sidharth Shukla, celebrate Neeraj Chopra
VMAs, the Emmys, and the MET gala gave much fodder to memers; reels kept the audience hooked
Starcom appoints Rachana Shah Monteiro as Senior Vice President
She will be responsible for leading client relationships and business growth for the West office
Culture Round-Up: Olympics takes over cricket on social media in August
Sports and entertainment kept the netizens engaged throughout the month, reveals Starcom’s monthly report
Moment marketing shouldn't come across as opportunistic endeavour: Rajiv Gopinath
In a conversation with exchange4media, Rajiv Gopinath, CCO, Starcom tells us why Tokyo Olympics is a big opportunity for brands this year
Culture Round Up: Third wave, sports, 'pride' dominate trends in June
Starcom’s monthly report also highlights the key trends that brands leveraged upon in the month
New match in town: Indian advertising and mental health awareness
From being a taboo topic to being at the centre of discussion in the pandemic era, mental health issues are being seen in a new light by the advertising world, said experts
Industry watchers on introduction of new Creative Business Transformation Lions at Cannes
As the transformation has been the key driver for all businesses in India in recent years, this category has come at the right time, opined experts
Culture Round-Up: Covid news, IPL, Friends: The Reunion ruled online conversations in May
The report by Starcom also indicated that with Tiktok banned, Instagram Reels with their ‘cool’ editing options are becoming quite the rage
Deepak Sharma quits Starcom after 16 years
Sharma, who has stepped down as Managing Director for North, has not decided on his next move
Starcom names Niti Kumar as Chief Operating Officer
In her new role, she will be reporting to Rathi Gangappa, CEO of Starcom India
Amrita Randhawa to join Publicis Groupe as CEO, Southeast Asia: Reports
Randhawa will be taking office on June 1
Ad sales in news take a dip with festive cheer fading
The genre picked up immensely, leading to almost 90%-95% recovery when compared to pre-Covid times, in the festive period
How WhatsApp’s privacy policy update will help businesses and marketers
According to WhatsApp, right now, they are focused on building new features to help businesses maximize the value of their service
Festive season brings hope to Print media
As per the latest TAM AdEx data, Print had the highest number of advertisers between October and November both in 2019 and 2020 compared to other traditional media
News channels see festive cheer in ad bills
As per industry estimates, festive billings have seen close to 80%-100% recovery. Broadcasters are hoping that the uptick continues till the end of the year
Zydus Wellness calls for media review worth Rs 200 crore
Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation
Festive high: TV news genre looks at 30% surge in ad revenues
With impressions staying steady on the growth curve, channels now have the confidence to quote premium rates for inventory, say industry observers
COVID-19 delays Dabur pitch verdict
Two agencies are believed to be shortlisted for the account that is estimated to be around Rs 600 crore
IPL 2020 set to score 25% more viewers on TV than last season
The viewership profile this time is expected to include first-time viewers due to the dearth in fresh content, experts say
We got to rip up the business model of the past & reinvent a new one: John Sheehy
The Global Brand President of Starcom Worldwide shared insights on the tension that sits between people and brands & the emerging consumer desire lines
In COVID era, Facebook becomes the new battleground for political wars in Bihar & Bengal
Banning of political ads on Google and Twitter has put Facebook India at the centrestage for most of the digital political advertising in the last three months
IPL sponsors look at rejuvenating buyer’s sentiment
Expected to set a new viewership record, IPL 2020 is attracting advertisers from across sectors giving the broadcaster the confidence to quote higher prices for ad slots
e4m e-TechManch 2020 Day 1: Experts to present insights & innovative ideas for digital era
Part one of the two-day virtual conference is set to take place today on August 27
Madan Mohan Mohapatra quits Future Group after a 13-year-long stint
Before joining Future Group, Mohapatra was the Regional Head at Mudra Group’s Optimum Media Solutions
Duracell awards global media account to MediaCom
The account covers 32 markets, including the US, UK and China
Cholayil onboards Digitas & Starcom to manage its integrated communications mandate
Starcom will manage strategy as well as media planning & buying, while Digitas will provide a suite of digital marketing services for Cholayil brands
e4m Health Marcom Awards: Cipla Health, Starcom India & Havas Life Sorento win key honours
Reckitt Benckiser (India), Dabur India, Bennett, Coleman & Co Ltd, and Aditya Birla Health Insurance among other big winners
Publicis Media’s Starcom names Nick Keenan as CEO
Prior to his appointment, Keenan had been at the helm of Australian fast food restaurant chain Red Rooster
Despite lull, India’s global AdEx share expected to remain strong: John Sheehy, Starcom
Dynamic content, data and commerce remain strategic growth drivers for Starcom, said Sheehy, Starcom’s Global Brand President, during a conversation with exchange4media
Jeep India and Publicis Media partner for television property Jeep Bollywood Trails
Jeep Bollywood Trails is a travelogue which will be aired on AXN, Max HD and will stream on Sony Liv starting 25th January
Dabur calls for media pitch worth Rs 500 to 600 crore
Starcom India is the incumbent agency. The pitch is expected to close soon