Bumble apologises for odd take on celibacy in ad
According to Bumble, the campaign was supposed to be a quirky take on those "frustrated by modern dating"
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Published: May 16, 2024 1:25 PM | 1 min read
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Dating app Bumble has apologised after allegations that its adverts shame women who are celibate.
The said campaign goes with a message: "A vow of celibacy is not the answer".
According to Bumble, the ad was supposed to be a quirky take on those "frustrated by modern dating".
The app has removed the ads for the ad. "We made a mistake. Our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating, and instead of bringing joy and humour, we unintentionally did the opposite."
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