Khushi Kapoor and Vedang Raina try out a new way to make the first move in Bumble ad
The ad introduces the app's new 'Opening Moves' feature
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Bumble apologises for odd take on celibacy in ad
According to Bumble, the campaign was supposed to be a quirky take on those "frustrated by modern dating"
Valentine's Day: Brands take the OOH route to celebrate love
Lovebug bit brands this year as they pushed the envelope of creativity to catch eyeballs with OOH campaigns
Are brands on social media walking on thin ice?
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
Aditya Roy Kapoor makes a case for kindness in new Bumble ad
The brand's global integrated campaign titled 'Kindness is Sexy' is based on a Bumble survey that rated kindness over physical attributes in a potential partner
Self-love is at the heart of Valentine’s Day campaigns this year
Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love
Tara Sutaria talks about self-love in Bumble’s Valentine’s Day film
According to the brand, self-love is crucial for building healthy and equitable relationships
Bumble's new hyper-local campaign celebrates cultural diversities
The campaign has been launched in Ahmedabad, Hyderabad, Kolkata, Chennai and Chandigarh
Bumble captures nuances of Indian cities in new OOH campaign
The hyperlocal ads explore the dating cultures of specific cities
With #StandForSafety, Bumble aims to create awareness & empower its community: Mahima Kaul
Kaul, Bumble Head of Public Policy, APAC, says the ‘Stand for Safety’ campaign was launched in response to growing safety concerns, especially since the onset of the pandemic
Bumble launches new OOH campaign in India
Bumble aims to encourage its community to embrace dating with the ‘You’ve Got This’ campaign
‘You’ve Got This’, says Bumble in new campaign
The campaign has a special appearance by actor Ishaan Khatter
Dating app Bumble unveils new campaign with Bhumi Pednekar
In the campaign, Pednekar urges viewers to make romance equal by taking steps to bridge the romance gap
Bumble adds language badges to make meaningful connections
Bumble’s community can now select up to five badges from over 100 languages globally and over 30 languages in India
Bumble partners with actor-to-be Shanaya Kapoor & Maheep Kapoor to share dating tips
In the fun video released on Instagram, the mother-daughter duo will be seen bonding over making the first move and share tips on how to Bumble better
Bumble celebrates its diverse community with latest campaign
The campaign encourages single Indians to make the first move from the comfort of their homes to forge healthy and equitable connections on Bumble
Bumble launches ‘All Our Moves’ campaign this International Women’s Day
The campaign celebrates and encourages the infinite number of moves made by women everyday
Bumble unveils quirky & localised OOH campaign in the city of Hyderabad
Bumble has partnered with Ritu Varma, Abijeet Duddala, Alekhya Harika and Shreyas Mediratta, who will share their dating tips and tricks to help women make the first move
Bumble encourages singles to make the first move in new campaign
Releases two new films, Take a Hint and The First Move
Ishaan Khatter shares tips on how to Bumble better
Bumble partners with Bollywood actor Ishaan Khatter for a series of interactive stories to help singles navigate dating in 2020
Bumble encourages singles to make the first move in new brand campaign
The campaign spans across various touchpoints, including five digital films conceptualised by The Script Room
Bumble launches new digital initiatives to facilitate conversations around dating
Announces its first ever podcast ‘Is Romance Dead?’ in India
Bumble ropes in Samarpita Samaddar as PR Director, India
Samaddar previously worked as PR Lead for Zee Studios
Love will find a way, says Bumble as lockdown eases
The latest campaign is conceptualised by DDB Mudra and 22feet Tribal Worldwide
We facilitate 25K coffee dates per week in India: Shruti Gupta, Brand Manager – OkCupid
Gupta speaks about the factors that give OkCupid an edge over its competitors, its India-focused efforts and why a person is more than just photograph on the dating app
Bumble India’s user base has quadrupled since December 2018: Priti Joshi
Priti Joshi, Vice President of Strategy, Bumble, talks about the growth of the brand and how they are popularizing it in India