bumble
According to Bumble, the campaign was supposed to be a quirky take on those "frustrated by modern dating"
Lovebug bit brands this year as they pushed the envelope of creativity to catch eyeballs with OOH campaigns
Chehneet Kaur Feb 14, 2024 10:55 AM
Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment
Nilanjana Basu Dec 14, 2023 8:09 AM
The brand's global integrated campaign titled 'Kindness is Sexy' is based on a Bumble survey that rated kindness over physical attributes in a potential partner
exchange4media Staff Jul 25, 2023 12:38 PM
Brands took the off-beat path this year with ads focused on wholesome, healthy and unconventional love
exchange4media Staff Feb 14, 2023 8:48 AM
According to the brand, self-love is crucial for building healthy and equitable relationships
exchange4media Staff Feb 13, 2023 7:19 PM
The campaign has been launched in Ahmedabad, Hyderabad, Kolkata, Chennai and Chandigarh
exchange4media Staff Jan 16, 2023 1:28 PM
The hyperlocal ads explore the dating cultures of specific cities
exchange4media Staff Oct 4, 2022 12:31 PM
Kaul, Bumble Head of Public Policy, APAC, says the ‘Stand for Safety’ campaign was launched in response to growing safety concerns, especially since the onset of the pandemic
Mansi Sharma Jul 14, 2022 8:36 AM
Bumble aims to encourage its community to embrace dating with the ‘You’ve Got This’ campaign
exchange4media Staff May 14, 2022 8:44 AM
The campaign has a special appearance by actor Ishaan Khatter
exchange4media Staff Mar 24, 2022 1:42 PM
In the campaign, Pednekar urges viewers to make romance equal by taking steps to bridge the romance gap
exchange4media Staff Mar 9, 2022 2:02 PM
Bumble’s community can now select up to five badges from over 100 languages globally and over 30 languages in India
exchange4media Staff Nov 9, 2021 1:12 PM
In the fun video released on Instagram, the mother-daughter duo will be seen bonding over making the first move and share tips on how to Bumble better
exchange4media Staff Jul 9, 2021 2:49 PM
The campaign encourages single Indians to make the first move from the comfort of their homes to forge healthy and equitable connections on Bumble
exchange4media Staff Jun 13, 2021 6:00 PM
The campaign celebrates and encourages the infinite number of moves made by women everyday
exchange4media Staff Mar 8, 2021 3:48 PM
Bumble has partnered with Ritu Varma, Abijeet Duddala, Alekhya Harika and Shreyas Mediratta, who will share their dating tips and tricks to help women make the first move
exchange4media Staff Feb 22, 2021 1:58 PM
Bumble partners with Bollywood actor Ishaan Khatter for a series of interactive stories to help singles navigate dating in 2020
exchange4media Staff Nov 28, 2020 8:01 AM
The campaign spans across various touchpoints, including five digital films conceptualised by The Script Room
exchange4media Staff Nov 24, 2020 4:45 PM
Announces its first ever podcast ‘Is Romance Dead?’ in India
exchange4media Staff Oct 6, 2020 2:54 PM
The latest campaign is conceptualised by DDB Mudra and 22feet Tribal Worldwide
exchange4media Staff Jul 18, 2020 9:09 AM
Gupta speaks about the factors that give OkCupid an edge over its competitors, its India-focused efforts and why a person is more than just photograph on the dating app
Anjali Thakur Feb 19, 2020 8:29 AM
Priti Joshi, Vice President of Strategy, Bumble, talks about the growth of the brand and how they are popularizing it in India
Tasmayee Laha Roy Feb 6, 2020 8:11 AM
