Daikin India calls for digital media pitch
The company is looking to engage one or more agencies on a retainership basis for an initial period of a year
Air conditioner manufacturer Daikin India (DAIPL) has invited digital media marketing agencies for its digital media duties. The company is looking to engage one or more agencies on retainership basis for an initial period of one year. It may be extended further by one year at a time for a period of up to three years.
The mandate will entail managing DAIPL’s digital presence across all digital channels, which includes websites, social media channels, forums, Google My Business pages, review sites, e-commerce channels.
The key responsibilities of the agencies will be creative asset creation, video creation, campaigns, content and online reputation management.
DAIPL will follow the two-bid system, comprising Technical Bid and Financial Bid. The last date for submitting the bid is March 26, 2020.
