Dentsu-e4m Digital Advertising Report 2023 to be unveiled today

The rapid data penetration coupled with various technological advancements has revolutionised the digital landscape, helping companies to become more sustainable and resilient. As the domain continues to evolve, it creates ample opportunities to tap into the uncharted arena of digital space in newer ways. To highlight the current trends in digital sector, Dentsu and the exchange4media group will jointly unveil the 7th edition of the dentsu-e4m Digital Advertising Report 2023 today, February 2, in Mumbai. The event is co-powered by Criteo, Bobble AI is the Co-gold partner while Lemma is the lanyard partner.

Dentsu, one of the leading global media conglomerates in India, specialises in media, digital and creative offerings. After the unveiling of the report, industry leaders will come together to discuss the opportunities and future of digital under the Theme ‘Creating Value In The Web3 Digital Economy’.

The event will kickstart with a welcome address by Dr Annurag Batra, Chairman and Editor-in-Chief, BW Businessworld and Founder, exchange4media, and Nawal Ahuja, Co-Founder, exchange4media, after which the much-awaited dentsu-e4m Digital Advertising Report 2023 will be unveiled. Divya Karani, Media Chief Executive Officer, dentsu South Asia; Vinod Thadani, Chief Digital Growth Officer, dentsu Media & CEO iProspect; Abheek Biswas, AVP Consumer Insights, Dentsu Creative India, will share key insights of the report and highlight the significant trends of 2022-23 and real time facts and figures pertaining to the entire digital domain.

The conference has a stellar line-up of insightful sessions by industry heads throughout the day. Rob Gilby, CEO, dentsu APAC, will deliver a keynote address on the topic- ‘Creating value in the Web3 digital Economy’. Following this will be the first panel discussion on the topic ‘India digital stack for technology and creativity in the new digital economy’. The panellists are Gagan Singla, MD, blinkX by JM Financial, Prasad Pimple, Executive Vice President & Head of Digital Business Unit, Kotak Life, Medhavi Singh, Head of Enterprise - India, Criteo, Abhijit Shah, Head Marketing, Digital & Customer Experience, ICICI Prudential AMC. The session will be moderated by Rashmi Sethi, Chief Strategy Officer, Fractal Ink, a Merkle Company.

The next panel discussion will be on the topic ‘Customer expectations in new digital economy’ where panellists including Amit Deshmukh, Business Head, NMIMS Global, Sachin Shukla, Head, Brand and Digital Media, ICICI Bank, Shoorveer Shekhawat, Head of Marketing, Video Banking & TFx Initiatives, AU Small Finance Bank will throw light on the expectations of the Web3 consumer and the ways brands can meet them to create value in the new digital economy. The panel will be moderated by Anita Kotwani, CEO, Carat India.

A keynote address will be delivered by Gulbahar Taurani, Managing Director and Chief Executive Officer, ISC, Philips Domestic Appliances, on the topic ‘Unlocking the potential of Web3 decentralized economy for consumer marketing and commerce’. The day-long conference will conclude with the last panel discussion on the topic ‘Experiential creativity for the modern consumer’ where panellists including Manasi Narasimhan, VP and Head, Marketing & Communications, South Asia, Mastercard, Adrian Terron, Head of Corporate Brand and Marketing Strategy, Tata Group, Sunil Nat, Head - Ecommerce & Digital Marketing, Galderma. The session will be moderated by Heeru Dingra, Chief Business Officer, DENTSU CREATIVE India.