digital-marketing
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
e4m Staff Jul 7, 2026 11:55 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Months after raising concerns over billing practices and platform fees, Publicis and The Trade Desk settled their differences, ending a dispute that triggered wider industry scrutiny
e4m Staff Jun 18, 2026 11:36 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling
e4m Staff Jun 17, 2026 3:04 PM
Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards
e4m Staff Jun 17, 2026 3:01 PM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
e4m Staff Jun 17, 2026 2:47 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are
e4m Staff Jun 17, 2026 2:43 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
Anuja jain Jun 15, 2026 5:01 PM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Bopche’s departure follows the earlier exit of Jitender Dabas from Cheil X this year
The partnership will focus on creating integrated brand experiences that live seamlessly across digital, social, content, media, and emerging platforms
e4m Staff Mar 17, 2026 11:49 AM
The award ceremony celebrated game-changers in the marketing industry across 10 categories
e4m Staff Mar 17, 2026 11:25 AM
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 23, 2026 4:27 PM
As India tightens its digital and AI governance framework, the risks associated with AI-driven amplification are becoming harder for advertisers to ignore
e4m Staff Jan 9, 2026 11:55 AM
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home Care
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
Shantanu David Sep 6, 2024 9:13 AM
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category
The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category
The brand won the gold metals across categories for their outstanding work and creativity
The brand won the gold metals across categories for their creativity, innovation and excellence
Poulomi Ray has in the past held significant roles in organizations such as Metro Goldwyn Mayer (USA), DLF Camellias and Paras Buildtech
e4m Staff Aug 28, 2024 4:52 PM
The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
Shantanu David Aug 27, 2024 9:16 AM
The brand won the gold metal in the ‘Best Data-Driven Marketing Strategy’ sub-category
Prior to this, Deepak Srivastava was Digital Marketing Manager at StarQuik
e4m Desk Aug 23, 2024 12:45 PM
The brand won the gold metal in the ‘Campaign with the Best ROI’ sub-category
The brand won the gold metals for its innovation and creativity in curating impressive campaigns
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
The brand won gold for its campaign named ‘Organic Atta and Pulses' Rise: Cultivating Trust, Harvesting Growth through Social Media’
The brand bagged gold for its ‘Hyundai X Man's World - The Drive Within’ campaign
The brand took home the award under the Cross Mobile Integration sub-category
The brand won the metal under the ‘Best Banners -Single/ Campaign, Rich Media with or without video’ sub-category
The brand won gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
The brand won the metal for its ‘Britannia Marie Gold My Start-Up Show: Reigniting Entrepreneurial Dreams of Every Homemaker’ campaign
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
Sohini Ganguly Aug 9, 2024 8:51 AM
The platform has also introduced Animated Ads, Interactive Stickers and Interactive Gestures
The brand took home the award under the Best Integrated Media Campaign – Corporate sub-category
The brand won gold in the ‘Best Banners - Single/ Campaign, Rich Media with or without video’ sub-category
The brand won the gold metal under the ‘Best Digital OOH Campaign’ category