DistroTV expands content partnership with MX Player
The partnership will be via app-in-app integration
DistroTV has announced that it is expanding its distribution partnership with MX Player via an app-in-app integration, according to media reports. The move will allow MX Player users to stream DistroTV’s content free of cost.
This partnership will bring content across both mobile devices and Connected TVs,” reports quoted Navdeep Saini, co-founder and CEO of DistroScale, the parent company of DistroTV, as saying.
This partnership will help content owners access this massive digital reach across devices. This partnership is extremely symbiotic as both organisations are strong AVOD proponents, Vikas Khanchandani CEO DistroScale, India, SEA and MENA, reportedly said.
DistroTV has more than 270 channels globally and 180 channels in India.
