Email marketing works best when judiciously employed

Media planners maintain that emailers work in conjunction with banners but there are certain pitfalls to be avoided. The E-commerce market itself holds the potential of topping Rs 2,000-3,000 crore. Read Focus in iZone to get the bigger picture.

e4m by exchange4media Staff
Published: Feb 11, 2004 6:23 AM  | 1 min read
Email marketing works best when judiciously employed
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Media planners maintain that emailers work in conjunction with banners but there are certain pitfalls to be avoided. The E-commerce market itself holds the potential of topping Rs 2,000-3,000 crore. Read Focus in iZone to get the bigger picture.

Published On: Feb 11, 2004 6:23 AM 
Tags digital