IAS provides verification solution to Amazon Publisher Services Connections Marketplace
Publishers can maximize the value of their inventory using IAS’s solutions via Connections Marketplace
Integral Ad Science has announced its Publisher Optimization solution within the Amazon Publisher Services (APS) Connections Marketplace.
APS is a suite of cloud services that helps publishers build, monetize, and grow their digital media business. IAS is now the first verification provider accessible within the APS Connections Marketplace – a services marketplace where publishers can easily activate multiple technology solutions with little or no new development work, saving them time and resources and creating new revenue opportunities.
“IAS's presence within the Marketplace is an important step in addressing publishers’ needs to maximize inventory and increase revenue,” said Yannis Dosios, Chief Commercial Officer, IAS. “We are excited to open the door for publishers on APS to work with us to improve efficiency and yield by delivering advertisers’ KPIs for brand safety, ad fraud, viewability, and contextual relevance.”
With IAS Publisher Optimization, publishers can automatically optimize ad delivery down to the placement level for both direct and programmatic deals, and, as a result, increase inventory yield with greater alignment with their advertisers’ brand safety and suitability priorities.
