ias

The '#IndiaSeDuniyaTak' campaign has been conceptualised by FCB Kinnect
e4m Staff Jul 30, 2024 3:53 PM

Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Shantanu David Jul 4, 2024 8:57 AM

The partnership aims to unlock a multitude of advertising opportunities for brands, the company said
e4m Staff Jun 10, 2024 2:04 PM

Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
Sohini Ganguly May 7, 2024 8:30 AM

Agnello Dias will be taking on the role of Director - Growth, Strategy and Customer Experience
e4m Staff Apr 19, 2024 9:14 AM

‘Steve Priya’ is a creative and content agency with its first office in Mumbai
e4m Staff Apr 15, 2024 11:42 AM

Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Chehneet Kaur Mar 29, 2024 8:47 AM

Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company
e4m Staff Dec 21, 2023 1:26 PM

Kazmi, who is Director-Production at Turner International India, was allegedly hit and dragged by a car being driven by a juvenile in Jammu
e4m Staff Sep 22, 2023 12:25 PM

Prior to this, Iyer was with MX Player as Lead - Revenue Planning & Strategy
exchange4media Staff Sep 11, 2023 1:36 PM

IAS will now provide viewability and invalid traffic measurement for Meta’s Reels video feed inventory
exchange4media Staff Jun 20, 2023 2:12 PM

Through engaging discussions and thought-provoking insights, a panel at Goafest 2023 delved deep into the topic ‘IAA - Voice Of Change on Gender Bias’
exchange4media Staff May 27, 2023 8:34 AM

Nikhil Kumar, Vice President - India, SEA & ME, mediasmart, talks about the company’s journey in India, marketing strategies, challenges in the advertising and marketing industry, and the road ahead
NATIVE CONTENT Apr 5, 2023 9:00 AM

Publishers can maximize the value of their inventory using IAS’s solutions via Connections Marketplace
exchange4media Staff Mar 29, 2023 12:27 PM

The move will help integrate consumer journey better across more connected devices beyond just CTV
exchange4media Staff Mar 15, 2023 1:49 PM

Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums
exchange4media Staff Feb 3, 2023 4:51 PM

The brain behind the viral CGI video is VFX and 3D artist Mostafa Eldiasty
exchange4media Staff Dec 26, 2022 7:54 AM

The fitness enthusiast talks about fitness, fashion, travel, politics, food, and his controversial yet immensely famous love life
exchange4media Staff Dec 7, 2022 3:36 PM

The conclave will be held at The Radisson Blu Plaza, Delhi, 10am onwards
exchange4media Staff Nov 29, 2022 7:57 AM

The mediasmart's ‘India Says Yes to Connected TV!’ report points to better ad impact and improved purchase intent among CTV watchers
exchange4media Staff Oct 18, 2022 1:36 PM

With crypto exchange Vauld suspending transactions, questions are being raised about the lack of adherence to influencer advertising norms
Kanchan Srivastava Jul 8, 2022 8:34 AM

We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jun 11, 2022 8:28 AM

Dias, the creative force behind the campaign, talks to e4m about creating the film that encapsulates the journey of ABP Group & the quest to find ‘Corio City’
Mansi Sharma Jun 7, 2022 8:00 AM

The three ODIs and five T20Is between July 22 and August 07 will be streamed live across FanCode app and www.fancode.com
exchange4media Staff Jun 2, 2022 2:14 PM

E-commerce & retail has more unhappy people whilst healthcare tops the list of happiest people
exchange4media Staff May 18, 2022 4:15 PM

Integral Ad Science heads talk to e4m about the power of contextual advertising and how their tools can help advertisers and publishers make the most of it
Mansi Sharma May 16, 2022 8:46 AM

The film has been directed by Deepika Narayan Bhardwaj & Neeraj Kumar and produced by Shonee Kapoor
exchange4media Staff Apr 26, 2022 11:26 AM

Over 60 start-ups have set foot in the Tata IPL arena with 18 of them being fintech brands. What are the rules of this game? We ask experts
Kanchan Srivastava Mar 31, 2022 8:36 AM

The campaign has been conceptualised and executed by WATConsult
exchange4media Staff Mar 26, 2022 6:00 PM

While Mishra was earlier CSO of Lodestar UM, Malik was its COO in Delhi
exchange4media Staff Mar 15, 2022 5:10 PM

Dias has been with the group for 27 years and its CEO for close to a decade
exchange4media Staff Mar 15, 2022 9:40 AM

Ramaswamy, CEO of Contract India, Wunderman Thompson India Group Company, shares her journey and how marketing is shaping a just world for all genders
exchange4media Staff Mar 7, 2022 1:23 PM

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers
Kanchan Srivastava Mar 4, 2022 8:32 AM

The mandate includes both offline and online media mandates of BRILLON, including e-commerce
exchange4media Staff Oct 8, 2021 11:27 AM

Costin Mihaila, Global Client President at MediaCom and Team Bayer lead at WPP, will head up the account
exchange4media Staff Sep 30, 2021 11:02 AM

The federation has requested the ratings agency to resume the release of TRP data to 'save the news broadcast industry from the brink of collapse'
exchange4media Staff Sep 24, 2021 9:59 AM

Huijboom is the global CEO for media and global clients and will continue to spearhead India operations until the group finds a new CEO
Naziya Alvi Rahman Sep 16, 2021 9:02 AM

In its first and detailed statement exclusively to e4m, dentsu India claims more senior-level execs are set to join the agency
Naziya Alvi Rahman Sep 9, 2021 8:57 AM

Affle’s mediasmart India CTV Report 2021 reveals consumer adoption insights about the advertising potential of the CTV medium
exchange4media Staff Sep 6, 2021 12:47 PM

In June, Dias stepped down from his role as Co-founder and CCO of Taproot Dentsu and continued his association with the agency as a consultant for key brands only
exchange4media Staff Sep 2, 2021 8:38 AM

This partnership will enable OMG to offer mediasmart’s measurable programmatic and CTV advertising solutions powered by its proprietary Household Sync technology to its top advertisers
exchange4media Staff Aug 2, 2021 10:56 AM

The season will commence on September 21, 2021 with Senior Women's One Day League
exchange4media Staff Jul 5, 2021 8:27 AM

Ayesha Ghosh, Shashank Lanjekar, Pearl Vas, Neeraj Kanitkar, Yogesh Rijhwani, Abhishek Deshwal, Purva Ummat, Titus Upputuru, Abhinav Kaushik, Agnello Dias, Santosh Padhi, are ready for the next step
exchange4media Staff Jun 21, 2021 12:41 PM

Turney will be supporting across functions of business strategy, category expansion like personal care, market insights, strengthening of brand positioning & experience, and international expansion
exchange4media Staff Jun 3, 2021 3:28 PM

A celebrated IAS Officer of the batch of 1980, Kant holds various other positions in the Government
exchange4media Staff Apr 22, 2021 3:03 PM

Industry leaders weigh in on whether the findings of the BARC TV Universe Estimates 2020 on the kids genre is a positive sign for the category
Sonam Saini Apr 22, 2021 9:07 AM

With 20% of the list comprising women leaders, and sectors such as tech & digital, FMCG, Food & Auto shining through, BW Top 50 Marketers reflects the changing dynamics of the industry
exchange4media Staff Feb 22, 2021 4:07 PM