“In future opportunities for generating revenue from content will be through localisation”
Raj Singh, Co-founder & Executive Director, ActiveMedia Technologies, is of the opinion that as the mobile subscriber base increasingly shifts from the metros to towns and villages, there will be an increasing opportunity to service this market with localised content, though he adds that just localisation need be crucial for success. He says that mobile marketing can be used for direct response, media interactivity, content downloads, sales promotions and coupons, advertising, customer service, and customer relationship management.
Raj Singh, Co-founder & Executive Director, ActiveMedia Technologies, is of the opinion that as the mobile subscriber base increasingly shifts from the metros to towns and villages, there will be an increasing opportunity to service this market with localised content, though he adds that just localisation need be crucial for success. He says that mobile marketing can be used for direct response, media interactivity, content downloads, sales promotions and coupons, advertising, customer service, and customer relationship management.
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