Raj Singh, Co-founder & Executive Director, ActiveMedia Technologies, is of
the opinion that as the mobile subscriber base increasingly shifts from the
metros to towns and villages, there will be an increasing opportunity to
service this market with localised content, though he adds that just
localisation need be crucial for success. He says that mobile marketing can
be used for direct response, media interactivity, content downloads, sales
promotions and coupons, advertising, customer service, and customer
relationship management.
Raj Singh, Co-founder & Executive Director, ActiveMedia Technologies, is of
the opinion that as the mobile subscriber base increasingly shifts from the
metros to towns and villages, there will be an increasing opportunity to
service this market with localised content, though he adds that just
localisation need be crucial for success. He says that mobile marketing can
be used for direct response, media interactivity, content downloads, sales
promotions and coupons, advertising, customer service, and customer
relationship management.
