India Today Group Digital goes the email way with Epsilon

Epsilon, the marketing services company announced that it has signed an agreement with India Today Group Digital, to provide a full suite of email related services. India Today Group Digital is the online business unit of The India Today Group.

“We chose Epsilon because of their scientific and customer insight driven engagement approach. We are confident that their scalable platform, ease of list management and reporting, and strong ISP relationships will not only help us achieve faster time-to-market communications, but also build deeper bonds with our consumers through personalised, targeted and anticipated messages,” said Sanjay Nagpal, Head of Technology Infrastructure, India Today Group Digital.

As part of the agreement, Epsilon will manage consumer and trade email communications for India Today Group Digital, initially for its luxury brands online private sales store ‘Bagit Today’ and gradually rolling out to other online properties.

“We are very pleased and honoured to have been recognised by the India Today Digital Group for our customer-centric and data-driven marketing expertise,” said Adrian Hoon, Vice President, Epsilon, Asia. “With India’s internet population having grown by 42 per cent in 2009, surpassing 70 million, and becoming the 4th largest in the world, the use of digital channels in the marketing is critical. Marketers continue to target the growing middle class and the growing levels of disposable income that they bring. It’s imperative that marketers leverage customer data in order to succeed in India, a marketplace with diverse consumer behaviours among different cultural, socio and demographic groups,” he added.