e4m-connected-tv-conference

Sports viewership has significant headroom for growth in India: Shashi Sinha

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At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers with more reliable insights

e4m Staff May 13, 2024 8:09 AM

‘CTV gives you the experience of big screen with the precision of digital’

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At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential

e4m Staff May 10, 2024 8:48 AM

You need to listen and have conversations to build brand purpose: Naiyya Saggi

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The Co-founder of Good Glamm Group and Founder of BabyChakra engaged in a fireside chat with exchange4media Editor Naziya Alvi Rahman at the e4m Connected TV Conference

exchange4media Staff Apr 29, 2023 9:14 AM

‘CTV has potential for increasing ad spends and reaching a targeted audience’

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Shashank Srivastava, Maruti Suzuki India’s Senior Executive Officer - Marketing & Sales, spoke on ‘Becoming Future Ready with CTV Advertising’ at the e4m Connected TV Conference 2023

exchange4media Staff Apr 29, 2023 8:42 AM