connected-tv
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
e4m Staff Aug 14, 2024 9:04 AM
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of display options for different timespans
Shantanu David Jul 15, 2024 8:42 AM
The partnership aims to unlock a multitude of advertising opportunities for brands, the company said
e4m Staff Jun 10, 2024 2:04 PM
Founder and CEO of Frodoh World, Russhabh R Thakkar tells e4m about the agency's offbeat journey, focusing on the three next best things in the adtech space: retail media, dOOH and CTV
Shantanu David May 30, 2024 8:44 AM
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers with more reliable insights
e4m Staff May 13, 2024 8:09 AM
At e4m’s Connected TV Conference 2024, industry experts talked about converging linear TV & non-linear mediums for omnichannel success
e4m Staff May 10, 2024 4:13 PM
At the e4m Connected TV Conference, Pankaj Krishna, Founder and CEO, Chrome Data Analytics and Media (Chrome DM) spoke about Scaling Data-Driven CTV
e4m Staff May 10, 2024 8:51 AM
At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential
e4m Staff May 10, 2024 8:48 AM
Vivek Malhotra and Rajiv Rajagopal discussed the growth of CTV at the e4m Connected TV Conference
A peek into what constitutes the measurement system in the world of Connected TV; experts share how CTV measures and optimizes campaigns
Shantanu David Apr 4, 2024 8:56 AM
CTV provides advertisers an opportunity for precise targeting amongst affluent consumers with fewer spillovers, say experts
Shantanu David Mar 26, 2024 8:45 AM
The growth of affluence and urban fibre connectivity is driving CTV adoption in India
NATIVE CONTENT Mar 8, 2024 12:22 PM
Advertisers too are taking note of CTV’s ability to drive a high level of engagement and ad recall among viewers
Shantanu David Dec 13, 2023 8:49 AM
The MD of MiQ India, China and SAARC, spoke to e4m about the role of Connected TV in its business, hot trends of the programmatic world and vision of India as a market
Nilanjana Basu May 17, 2023 8:37 AM
With Jio's freemium offers and the generally low cost of CTV, many consumers may be tempted to upgrade their TV sets to CTVs to enjoy the IPL and other content offerings, say experts
Shantanu David May 4, 2023 8:26 AM
One of the factors encouraging this association, say experts, is that the targeting capabilities of Connected TV advertising allow gaming brands to reach specific demographics or geographic regions
Shantanu David May 3, 2023 8:28 AM
At the e4m CTV Conference, industry experts came together for a panel discussion on - Power Of Connection: Making CTV Advertising Work For Brands
exchange4media Staff May 1, 2023 11:53 AM
At the inaugural edition of e4m Connected TV Conference, panellists engaged in an insightful conversation on the topic, TV360: How Cable, DTH And CTV Converge
exchange4media Staff May 1, 2023 9:05 AM
At e4m’s CTV Conference, Rajib Basu, Partner and Leader - Entertainment & Media, PwC India, decodes the growth of CTV and explains how brands can harness the power of connectivity
exchange4media Staff May 1, 2023 8:56 AM
The General Manager and Sales Lead of Samsung Ads India shared different growth aspects of CTV in India, at exchange4media’s Connected TV Conference 2023
exchange4media Staff May 1, 2023 8:23 AM
The Co-founder of Good Glamm Group and Founder of BabyChakra engaged in a fireside chat with exchange4media Editor Naziya Alvi Rahman at the e4m Connected TV Conference
exchange4media Staff Apr 29, 2023 9:14 AM
Shashank Srivastava, Maruti Suzuki India’s Senior Executive Officer - Marketing & Sales, spoke on ‘Becoming Future Ready with CTV Advertising’ at the e4m Connected TV Conference 2023
exchange4media Staff Apr 29, 2023 8:42 AM
Industry leaders to discuss the growth of CTV, how brands can harness the power of connectivity, the opportunities, challenges and road ahead
exchange4media Staff Apr 27, 2023 8:51 AM
Lewis, Global CEO, Finecast, in a candid conversation with exchange4media spoke about the company’s one-year journey in India, the CTV ecosystem, and the plans ahead
Naziya Alvi Rahman Apr 25, 2023 8:33 AM
CTV advertising provides better targeting, more precise measurements, and greater interactivity than traditional TV advertising, say experts
Shantanu David Apr 13, 2023 9:08 AM
The Managing Director and CEO of India TV speaks to e4m on the evolution of the Connected TV space, the creation of new revenue streams and how advertisers can maximise ad exposure on this medium
Tanzila Shaikh Apr 10, 2023 8:50 AM
These platforms, say experts, provide access to massive amounts of user data, enabling precise targeting and cost-effective advertising campaigns
Shantanu David Mar 24, 2023 8:27 AM
Advertorial: With free streaming, the viewership of the game is set to reach never-seen-before levels
NATIVE CONTENT Feb 8, 2023 2:29 PM
Native Content: The shift towards CTV is indicative of a broader trend towards digital-native content
exchange4media Staff Jan 31, 2023 4:46 PM
Infrastructural challenges like massively low penetration of high-speed internet connections and miniscule cord-cutting limits the scale of CTV in India to 0.5 million homes, 5% of India’s TV universe
exchange4media Staff Jan 24, 2023 10:05 AM
Experts say the industry's perspective towards connected TVs is shifting with several players recognising its potential as a media vehicle
Shantanu David Jan 11, 2023 8:27 AM
Guest Column: Jaiti Hariani, Sales Director, West, DoubleVerify, drives home the importance of third-party verification for advertisers to beat ad frauds and to realise the full potential of CTV
Jaiti Hariani Dec 22, 2022 9:00 AM
Fiber internet connectivity, which empowers connected TV, is currently severely limited in India, standing at 12-14 million homes
exchange4media Staff Dec 8, 2022 10:10 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Nov 11, 2022 4:23 PM
A study recently found that CTV ads are being counted even when TV is off. This is resulting in ad waste to the tune of $1 billion
Kanchan Srivastava Nov 8, 2022 9:16 AM
Media agencies say brands are increasingly showing interest in Connected TV advertising this season, but is it translating into a surge in CTV campaigns? e4m analyses
Kanchan Srivastava Oct 20, 2022 8:37 AM
This, the tech giant said, is a growth of 2.7X in six months
exchange4media Staff Jul 27, 2022 6:27 PM
The study revealed that CTV ads create significant brand impact, helping boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent
exchange4media Staff Jul 14, 2022 6:05 PM
Google believes that the move will help brands to reach the right viewers as they watch top streaming content
exchange4media Staff May 28, 2022 8:35 AM
In a mobile-first digital market like India, OTT platforms are highly bullish about CTV both from audience engagement and monetisation points of view
Javed Farooqui Apr 15, 2022 8:39 AM
According to a recent report by FICCI-EY, the number of smart connected TVs will exceed 40 million by 2025
Javed Farooqui Apr 5, 2022 8:29 AM
The report also stated that the growth in Pay TV, Free TV & Connected TV shows that overall TV connections will keep growing at a pace of over 5% per year to cross 67% of Indian households by 2025
exchange4media Staff Mar 22, 2022 8:36 AM
At the fourth edition of e4m TV First on Thursday, a panel of industry experts discussed connected TV and outlined the challenges and opportunities for marketers
exchange4media Staff Feb 25, 2022 8:44 AM
Nearly 20 million households representing 80 million users currently have connected TVs at home, as per an industry estimate
Mansi Sharma Jan 19, 2022 9:09 AM
Affle’s mediasmart India CTV Report 2021 reveals consumer adoption insights about the advertising potential of the CTV medium
exchange4media Staff Sep 6, 2021 12:47 PM
Surge in CTV viewership is a win-win situation for both platforms and advertisers, say experts
Javed Farooqui Aug 20, 2021 8:49 AM
The brand leveraged Fire TV ads through a full screen experience on the homepage and reached audiences through a one-day 100% Share of Voice video campaign on the ‘Feature Rotator’ slot
exchange4media Staff Aug 13, 2021 2:45 PM
