‘Internet offers a unique proposition of pay per performance unlike other platforms’

Advertisers should be educated with all technical features and benefits Internet advertising offers. Brands are still shying from the Internet largely due to lack of knowledge amongst advertisers with respect to benefits of Internet advertising, points out Anil Mishra, CEO, Integrid Media.

e4m by exchange4media Staff
Published: Nov 26, 2008 6:29 AM  | 1 min read
‘Internet offers a unique proposition of pay per performance unlike other platforms’
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Advertisers should be educated with all technical features and benefits Internet advertising offers. Brands are still shying from the Internet largely due to lack of knowledge amongst advertisers with respect to benefits of Internet advertising, points out Anil Mishra, CEO, Integrid Media.

Published On: Nov 26, 2008 6:29 AM 
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