"Key to successful marketing is relevant differentiation"

The brand positioning does not and should not change across offline & online platforms, says Lata Subramanian, VP - Mktg, Sterling Holiday Resorts India

e4m by Simran Sabherwal
Published: Oct 31, 2013 7:52 AM  | 1 min read
"Key to successful marketing is relevant differentiation"
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The brand positioning does not and should not change across offline & online platforms, says Lata Subramanian, VP - Mktg, Sterling Holiday Resorts India More

Published On: Oct 31, 2013 7:52 AM 
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