"Marketers need to build synergy between offline & online campaigns"
Marketers should move from "let's also do some digital" approach to "how are we leveraging this campaign through digital", says Abraham Alapatt, Marketing Head, Thomas Cook
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Published: Aug 2, 2013 8:22 AM | 1 min read
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Marketers should move from “let’s also do some digital” approach to “how are we leveraging this campaign through digital” approach, says Abraham Alapatt, Marketing Head, Thomas Cook More
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