‘Mobile will emerge as one of the biggest new advertising medium in India’
“What happened with the West in the Internet sphere will happen to mobile in countries like India, and the opportunity and value is immense for advertisers through reach and engagement in a way no other medium can. So, I believe that mobile will emerge as one of the biggest new advertising medium in India and in other emerging markets,” asserts Beerud Sheth, Co-Founder & CEO, SMS GupShup.
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Published: Jan 28, 2010 7:31 AM | 1 min read
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“What happened with the West in the Internet sphere will happen to mobile in countries like India, and the opportunity and value is immense for advertisers through reach and engagement in a way no other medium can. So, I believe that mobile will emerge as one of the biggest new advertising medium in India and in other emerging markets,” asserts Beerud Sheth, Co-Founder & CEO, SMS GupShup. More
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