Netflix records 15 million monthly active users for ad-supported plan
Netflix Advertising President Amy Reinhard has said in a blog post that after watching three consecutive episodes on the streaming platform members will get a fourth episode ad-free
Netflix's monthly active users for the ad-supported plan stands at 15 million, the streaming giant's Advertising President Amy Reinhard has said in a blog.
"As we continue to build and adapt our service, we’re excited about the progress we’ve made and that we now reach 15 million global monthly active users," she wrote.
The Netflix ad-supported plan has been launched in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.
Launched in partnership with Microsoft Advertising, Netflix has launched out third-party verification with partners like Integral Ad Science and DoubleVerify globally.
About upcoming offerings, Reinhard says in the blog: "Starting in Q1 2024, our advertisers globally will be able to utilize our new binge ad (wt) format that taps into the viewing behavior of watching multiple episodes in a row. After watching three consecutive episodes, members will be presented with a fourth episode ad-free. In early 2024, we will also launch the ability to showcase QR codes in advertising creative running on Netflix in the US."
The company reported $8.54 billion of revenue during the three-month period ending September 30. According to Netflix, this is a growth of 8 per cent from last year and credited the increase in revenue to better-than-expected growth in subscribers.
