Nishad Ramachandran joins Hansa Cequity

Nishad Ramachandran has joined Hansa Cequity as Vice President and Head of Digital Experience. Hansa Cequity, part of the RK Swamy Hansa Group, is one of India’s leading integrated customer marketing and technology services companies.

Commenting on Ramachandran’s appointment, S Swaminathan, CEO, Hansa Cequity, said, “We are pleased to have Nishad lead this new and strategic initiative at Cequity. Our integrated customer marketing and analytics services have seen strong growth over the past year. For our growing roster of blue-chip clients we enhance customer relationships and build customer value by applying data, analytics and insight-driven campaigns to every interaction. Nishad unique blend of digital strategy, creative and technology thinking for brands will help us enhance our digital solutions.”

In a career spanning over 20 years, Ramachandran has been in a senior leadership role, more recently with iContract (part of Contract Advertising (I) Ltd), one of India leading direct and digital marketing agencies. He has worked on award winning campaigns with leading brands like HSBC, Shoppers’ Stop, Asian Paints, etc., and has been part of Cannes Lions Direct Jury in 2008.

Commenting on his new assignment, Ramachandran said, “Hansa Cequity has invested in building a quality team of data scientists, customer strategists and marketing technologists. With the Digital Experience practice we will truly leverage our promise of Customer Integrated Marketing (CIM) using digital data, mobile apps and analytics with powerful campaign ideas.”

Hansa Cequity is one of India’s leading integrated customer marketing & technology services companies. It manages over 24 million customer relationships and analyse over 75 million customer transactions every month and also manages over 450 real-time multi-channel campaigns every day using an automated marketing and analytics technology platform.